Associate Director, KPMG Product Marketing & GTM Lead — Digital Finance Product

Associate Director, KPMG Product Marketing & GTM Lead — Digital Finance Product

KPMG is seeking an Associate Director, Product Marketing & GTM Lead - Digital Finance Product to join our Clients & Markets organization.

Responsibilities

• Lead product naming from concept to clearance (trademark pre checks, brand architecture fit, naming systems)
• Develop category definition and POV that credibly positions our software and products as “category-defining”; articulate a strong and differentiated value proposition for use across channels; build content strategy across the funnel (POV papers, solution briefs, demo videos, case studies, microsites/landing pages, webinar series, email nurtures)
• Build a messaging house (product, solution, industry, role-based) and proof library (use cases, ROI, security posture, risk and trusted narrative for AI); set the voice and tone for the product across owned/earned/paid channels
• Own the GTM plan (segments, buying personas, pricing/packaging guidance, launch phases, routes to market); collaborate with Sales/BD to design pipeline operating model (lead flow, MQL→SQL definitions, SLA with account teams, forecasting cadence, close-loop reporting) and coordinate lead handoff and campaign-to-pursuit motion with industry practice leaders
• Influence SEO strategy (keyword universe, topical authority, schema, backlink strategy) and conversion optimization (A/B tests, form strategy, UX copy)
• Run always-on digital campaigns (paid search, paid social, retargeting) and grow social presence (especially LinkedIn) for brand and key executives; create sales playbooks, discovery guides, objection handling, competitive battlecards, pricing one-pagers, and demo storylines; translate roadmaps into clear value narratives and customer-ready demos in collaboration with Product and Delivery teams
• Build the events strategy (flagship launches, industry conferences, analyst summits, partner events) with tiered client target lists and measurable success metrics; run postmortems and quarterly business reviews; maintain competitive intelligence and feed insights back to Product and GTM
• Act with integrity, professionalism, and personal responsibility to uphold KPMG's respectful and courteous work environment

Qualifications

• Minimum ten years of recent experience in B2B product marketing or GTM for enterprise software/AI/SaaS or technology-enabled services; minimum five years of owning launches and sales enablement; minimum five years of B2B product marketing experience in the Finance or AI area
• MBA or relevant master's preferred; a Bachelor's degree in marketing, communications, business, or related field is required
• Proficiency with marketing tech and analytics (e.g., Salesforce, Marketo/HubSpot, Seismic/Highspot, Google Analytics/Adobe, SEMrush, LinkedIn Campaign Manager, Power BI/Tableau)
• Background in professional services or regulated industries; familiarity with independence and client confidentiality standards; experience with joint partner launches; ownership of digital demand engines for complex technology solutions; demonstrated success with category creation/definition, including naming and positioning
• Experience partnering with Sales/BD to build pipeline, define MQL/SQL, and improve conversion/win rates across complex, consultative sales cycles
• Understanding of enterprise AI concepts (LLMs, RAG, data governance, model risk, human-in-the-loop) and how they map to buyer pain points
• Must be authorized to work in the U.S. without employer sponsorship now or in the future

Note: The company provides an equal opportunity employment environment. KPMG LLP and its affiliates comply with applicable laws regarding recruitment and hiring and do not discriminate based on race, color, religion, sex, national origin, age, disability, or other protected statuses. No sponsorship information is included here; please refer to our official site for details on visas and work authorization.

Location and other details

Los Angeles area or other U.S. locations as eligible; salary and benefits to be determined by experience and location.

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