Okta
Senior Manager, Marketing Automation and Strategy
Okta, Chicago, Illinois, United States, 60290
Senior Manager, Marketing Automation and Strategy
Maximise your chances of a successful application to this job by ensuring your CV and skills are a good match. Overview Are you a strategic and technically adept marketing automation leader with a passion for leveraging cutting-edge technology to drive impactful customer experiences? We're seeking a Senior Manager, Marketing Automation to join our dynamic team. In this pivotal role, you'll be instrumental in developing and executing our marketing automation strategy, with a sharp focus on integrating Artificial Intelligence to enhance journey orchestration and optimize funnel management.
You'll lead the design, implementation, and optimization of sophisticated, personalized customer journeys across various digital channels, ensuring seamless and highly effective engagement from initial awareness through to advocacy. This role is critical in maximizing our marketing impact, improving conversion rates, and contributing directly to Okta's global growth by putting Identity at the heart of digital interactions.
What You'll Do
Campaign Journey Architecture & Technical Implementation: Own the translation of marketing requirements into functional automation programs within our MarTech platforms (e.g., Marketo, 6sense).
Design, build, and optimize complex, multi-channel customer journeys that deliver personalized experiences at scale, from initial awareness through advocacy.
Manage hands-on technical configuration of campaigns: build sophisticated logic, segment audiences, set up testing frameworks, ensure tracking, and integrate data flows between systems (e.g., Marketo, Salesforce, 6sense, Outreach).
Ensure data integrity and hygiene across all automation programs, managing list imports, opt-outs, and data synchronization rules to maintain a healthy and compliant database.
Funnel Optimization and Performance: Optimize the end-to-end marketing automation funnel, analyze performance, identify bottlenecks, and implement data-driven strategies to improve conversion rates and shorten sales cycles.
Lead a rigorous A/B and multivariate testing strategy across campaigns and journeys to identify top-performing elements and improve program efficacy.
Establish KPIs and develop robust reporting to measure campaign effectiveness, presenting insights and data-backed recommendations for continuous optimization.
AI Integration and Platform Expertise: Develop and evangelize strategy for integrating AI/ML into journey orchestration, leveraging predictive analytics for segmentation, dynamic content personalization, and engagement timing.
Oversee the health of marketing automation platforms and integrations; contribute to developing self-service capabilities for internal users.
Partner with xDR, Marketing Operations, and other teams to ensure seamless lead flow, consistent messaging, and integrated campaign execution across the customer journey.
Strategic Leadership & Team Growth: Analyze performance data and industry trends to identify new journey opportunities and advocate for innovative approaches.
Foster a data-driven culture and empower the marketing automation specialists to execute and grow their skills.
What You'll Bring Core Expertise
Campaign Implementation Mastery: 5+ years in progressive marketing roles, with at least 2-3 years in leadership. Ability to translate non-technical strategy into a launch within a major MA platform.
Journey Orchestration & Delivery: Proven ability to design, build, and optimize complex, multi-channel journeys driving specific outcomes.
Platform Proficiency & Technical Acumen: Hands-on experience with a leading MA platform (e.g., Marketo, Salesforce Marketing Cloud, HubSpot). Understanding of database management and system integration concepts. 6sense certification required.
Analytical & Strategic Skills
Funnel Optimization: Strong analytics with a track record of improving funnel performance and driving conversion and efficiency.
Translational Communication: Ability to translate technical requirements for non-technical stakeholders and translate strategic goals into technical specs.
Tool Ecosystem Experience: Experience integrating MA platforms with tools like 6sense and Outreach.
Bonus Points If You Have
Certifications in Marketo
Experience in a B2B SaaS environment focusing on identity or security solutions
Compensation & Benefits What you can look forward to as a Full-Time Okta employee: Amazing Benefits, Making Social Impact, Developing Talent and Fostering Connection + Community at Okta.
Total rewards include health, dental, vision, 401(k), and other programs. Specific compensation ranges vary by location and experience. For details, see our Total Rewards policy: https://rewards.okta.com
Additional Information Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, disability, or veteran status. Reasonable accommodation requests can be made using our accommodation form. For privacy information, see our Privacy Policy: https://www.okta.com/privacy-policy/.
Job Details
Seniority level: Not Applicable
Employment type: Full-time
Job function: Marketing and Sales
Industries: Computer and Network Security, Software Development, IT Services and IT Consulting
#J-18808-Ljbffr
Maximise your chances of a successful application to this job by ensuring your CV and skills are a good match. Overview Are you a strategic and technically adept marketing automation leader with a passion for leveraging cutting-edge technology to drive impactful customer experiences? We're seeking a Senior Manager, Marketing Automation to join our dynamic team. In this pivotal role, you'll be instrumental in developing and executing our marketing automation strategy, with a sharp focus on integrating Artificial Intelligence to enhance journey orchestration and optimize funnel management.
You'll lead the design, implementation, and optimization of sophisticated, personalized customer journeys across various digital channels, ensuring seamless and highly effective engagement from initial awareness through to advocacy. This role is critical in maximizing our marketing impact, improving conversion rates, and contributing directly to Okta's global growth by putting Identity at the heart of digital interactions.
What You'll Do
Campaign Journey Architecture & Technical Implementation: Own the translation of marketing requirements into functional automation programs within our MarTech platforms (e.g., Marketo, 6sense).
Design, build, and optimize complex, multi-channel customer journeys that deliver personalized experiences at scale, from initial awareness through advocacy.
Manage hands-on technical configuration of campaigns: build sophisticated logic, segment audiences, set up testing frameworks, ensure tracking, and integrate data flows between systems (e.g., Marketo, Salesforce, 6sense, Outreach).
Ensure data integrity and hygiene across all automation programs, managing list imports, opt-outs, and data synchronization rules to maintain a healthy and compliant database.
Funnel Optimization and Performance: Optimize the end-to-end marketing automation funnel, analyze performance, identify bottlenecks, and implement data-driven strategies to improve conversion rates and shorten sales cycles.
Lead a rigorous A/B and multivariate testing strategy across campaigns and journeys to identify top-performing elements and improve program efficacy.
Establish KPIs and develop robust reporting to measure campaign effectiveness, presenting insights and data-backed recommendations for continuous optimization.
AI Integration and Platform Expertise: Develop and evangelize strategy for integrating AI/ML into journey orchestration, leveraging predictive analytics for segmentation, dynamic content personalization, and engagement timing.
Oversee the health of marketing automation platforms and integrations; contribute to developing self-service capabilities for internal users.
Partner with xDR, Marketing Operations, and other teams to ensure seamless lead flow, consistent messaging, and integrated campaign execution across the customer journey.
Strategic Leadership & Team Growth: Analyze performance data and industry trends to identify new journey opportunities and advocate for innovative approaches.
Foster a data-driven culture and empower the marketing automation specialists to execute and grow their skills.
What You'll Bring Core Expertise
Campaign Implementation Mastery: 5+ years in progressive marketing roles, with at least 2-3 years in leadership. Ability to translate non-technical strategy into a launch within a major MA platform.
Journey Orchestration & Delivery: Proven ability to design, build, and optimize complex, multi-channel journeys driving specific outcomes.
Platform Proficiency & Technical Acumen: Hands-on experience with a leading MA platform (e.g., Marketo, Salesforce Marketing Cloud, HubSpot). Understanding of database management and system integration concepts. 6sense certification required.
Analytical & Strategic Skills
Funnel Optimization: Strong analytics with a track record of improving funnel performance and driving conversion and efficiency.
Translational Communication: Ability to translate technical requirements for non-technical stakeholders and translate strategic goals into technical specs.
Tool Ecosystem Experience: Experience integrating MA platforms with tools like 6sense and Outreach.
Bonus Points If You Have
Certifications in Marketo
Experience in a B2B SaaS environment focusing on identity or security solutions
Compensation & Benefits What you can look forward to as a Full-Time Okta employee: Amazing Benefits, Making Social Impact, Developing Talent and Fostering Connection + Community at Okta.
Total rewards include health, dental, vision, 401(k), and other programs. Specific compensation ranges vary by location and experience. For details, see our Total Rewards policy: https://rewards.okta.com
Additional Information Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, disability, or veteran status. Reasonable accommodation requests can be made using our accommodation form. For privacy information, see our Privacy Policy: https://www.okta.com/privacy-policy/.
Job Details
Seniority level: Not Applicable
Employment type: Full-time
Job function: Marketing and Sales
Industries: Computer and Network Security, Software Development, IT Services and IT Consulting
#J-18808-Ljbffr