Blinds To Go
Overview Vice President of Marketing is responsible for developing a 360-marketing plan and leading a marketing team that supports growth of the retail, shop-at-home, and trade business units. The role develops and executes a comprehensive strategy that builds new customers and drives sales across all channels. The individual should have keen insight into Blinds to Go’s business and brand strategy, balancing short-term results with long-term brand positioning. The candidate must be a hands-on manager, an astute analyst and a strong strategist with relevant experience in a multi-location retail or service business and knowledge of levers to drive store traffic and shop-at-home leads.
If you think you are the right match for the following opportunity, apply after reading the complete description. Responsibilities Direct and manage internal marketing team that includes a digital marketing manager and analyst, social media team, creative team, web development team, and regional marketing managers Develop a 360-marketing plan and calendar that drives business short-term and builds the brand Monitor competitive activity and develop counter programs to ensure pre-eminence of the BTG brand online Develop and sustain a culture that values analytical problem-solving, collaboration, ownership and accountability Work with other departments to lead programs and activities that contribute to growth of the business and brand Requirements Bachelor’s or master’s degree in marketing, communications, cognitive sciences, mathematics, statistics, sciences or engineering 10+ years experience in digital marketing in retail, or consumer product/service business Experience with SEO, PPC, content marketing, paid search and social marketing 5+ years management and leadership experience Working knowledge of database marketing, email marketing, statistical analysis Strong analytical, problem-solving, data manipulation and planning skills Entrepreneurial, hands-on, and able to work independently High level of self-motivation and intellectual curiosity Good oral and written communication skills We will invest 6-9 month onboarding for this senior manager to ensure long-term success at Blinds to Go. The individual will develop a strong knowledge of sales, business and marketing processes and relationships, with strong instincts for the brand and business. The development plan will be individualized, including time in stores to understand the customer, how product is sold, and BTG’s competitive advantage, with mentoring from business owners. Seniority level
Executive Employment type
Full-time Job function
Marketing, Management, and Advertising Industries
#J-18808-Ljbffr
If you think you are the right match for the following opportunity, apply after reading the complete description. Responsibilities Direct and manage internal marketing team that includes a digital marketing manager and analyst, social media team, creative team, web development team, and regional marketing managers Develop a 360-marketing plan and calendar that drives business short-term and builds the brand Monitor competitive activity and develop counter programs to ensure pre-eminence of the BTG brand online Develop and sustain a culture that values analytical problem-solving, collaboration, ownership and accountability Work with other departments to lead programs and activities that contribute to growth of the business and brand Requirements Bachelor’s or master’s degree in marketing, communications, cognitive sciences, mathematics, statistics, sciences or engineering 10+ years experience in digital marketing in retail, or consumer product/service business Experience with SEO, PPC, content marketing, paid search and social marketing 5+ years management and leadership experience Working knowledge of database marketing, email marketing, statistical analysis Strong analytical, problem-solving, data manipulation and planning skills Entrepreneurial, hands-on, and able to work independently High level of self-motivation and intellectual curiosity Good oral and written communication skills We will invest 6-9 month onboarding for this senior manager to ensure long-term success at Blinds to Go. The individual will develop a strong knowledge of sales, business and marketing processes and relationships, with strong instincts for the brand and business. The development plan will be individualized, including time in stores to understand the customer, how product is sold, and BTG’s competitive advantage, with mentoring from business owners. Seniority level
Executive Employment type
Full-time Job function
Marketing, Management, and Advertising Industries
#J-18808-Ljbffr