Utah Staffing
Senior Manager, College and Audience Marketing
Utah Staffing, Salt Lake City, Utah, United States, 84193
Sr. Manager Of College Marketing
If you're passionate about building a better future for individuals, communities, and our country-and you're committed to working hard to play your part in building that future-consider WGU as the next step in your career. Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families. The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is: Grade: Management_Executive 608 Pay Range: $101,000.00 - $181,800.00 Job Description
The Sr. Manager of College Marketing is responsible for the development and execution of marketing strategies that support enrollment growth and other priorities for one of WGU's four academic colleges (College of Business, College of Health Professions, College of IT, or Teachers College). Succeeding in this role requires the Sr. Manager to be the Marketing team's expert in all internal and external factors that affect college performance including the evolving portfolio of academic course and program offerings, industry associations and employer partnerships, target audiences, market demand trends, regional and national competitor behavior, etc. One of the most important responsibilities of the Sr. Manager is to liaise with senior executives and other leaders of their assigned college to set performance targets and budgets, develop supporting strategies, execute on college-specific initiatives, and forecast and report on results. S/he will exert cross-organizational influence and marshal the full breadth of Marketing team resources in support of college priorities; this requires an ability to persuade others to action and a fluency in various marketing disciplines, including the full breadth of traditional and digital media, SEO, content marketing, conference and event marketing, and more. The Sr. Manager of College Marketing acts as a critical bridge between his/her assigned college and the Marketing team. In this role, s/he will spend relatively equal time interfacing with college leaders and members of the Marketing team and must build trust and wield strong influence within and between both organizations. Essential Functions And Responsibilities
Build relationships of trust with college and Marketing leaders; facilitate strong cross-organizational information sharing and cooperative strategy development. Be the expert in all marketing activities and external factors influencing college performance. Assist with setting college-specific performance targets, and provide regular reporting, forecasts, and root-cause insights to inform ongoing adjustments to drive KPIs. Drive college-specific marketing initiatives, partnering with various teams across... Western Governors University is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, age, national origin, disability, veteran status, sexual orientation or any other classification protected by federal, state or local law.
If you're passionate about building a better future for individuals, communities, and our country-and you're committed to working hard to play your part in building that future-consider WGU as the next step in your career. Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families. The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is: Grade: Management_Executive 608 Pay Range: $101,000.00 - $181,800.00 Job Description
The Sr. Manager of College Marketing is responsible for the development and execution of marketing strategies that support enrollment growth and other priorities for one of WGU's four academic colleges (College of Business, College of Health Professions, College of IT, or Teachers College). Succeeding in this role requires the Sr. Manager to be the Marketing team's expert in all internal and external factors that affect college performance including the evolving portfolio of academic course and program offerings, industry associations and employer partnerships, target audiences, market demand trends, regional and national competitor behavior, etc. One of the most important responsibilities of the Sr. Manager is to liaise with senior executives and other leaders of their assigned college to set performance targets and budgets, develop supporting strategies, execute on college-specific initiatives, and forecast and report on results. S/he will exert cross-organizational influence and marshal the full breadth of Marketing team resources in support of college priorities; this requires an ability to persuade others to action and a fluency in various marketing disciplines, including the full breadth of traditional and digital media, SEO, content marketing, conference and event marketing, and more. The Sr. Manager of College Marketing acts as a critical bridge between his/her assigned college and the Marketing team. In this role, s/he will spend relatively equal time interfacing with college leaders and members of the Marketing team and must build trust and wield strong influence within and between both organizations. Essential Functions And Responsibilities
Build relationships of trust with college and Marketing leaders; facilitate strong cross-organizational information sharing and cooperative strategy development. Be the expert in all marketing activities and external factors influencing college performance. Assist with setting college-specific performance targets, and provide regular reporting, forecasts, and root-cause insights to inform ongoing adjustments to drive KPIs. Drive college-specific marketing initiatives, partnering with various teams across... Western Governors University is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, age, national origin, disability, veteran status, sexual orientation or any other classification protected by federal, state or local law.