Sun Hydraulics
Overview
Join to apply for the
Digital Marketing Coordinator
role at
Sun Hydraulics Responsibilities
Oversee the overall health and experience of primary digital platforms (Company website, help center, eCommerce websites). Be the primary administrator and content editor for the companys website. Manage content and design updates to the CMS, as well as maintain the overall usability and security of the site. Work with external vendors to add functionality that cannot be managed in-house. Be an administrator and work to ensure the success of the companys help center website on Zendesk. Manage and organize content, add structure and enforce style. Implement design and content updates as needed. Be the primary administrator of the companys eCommerce websites. Work with sales to close communication gaps between the platforms and inside sales. Help customers resolve issues with orders and be the go-to expert on all things eCommerce. Make product and price updates promptly and constantly look for improvement opportunities to implement. Own/Manage digital campaign creation; from strategy to tracking and analysis across multiple platforms (LinkedIn, Google, YouTube, etc.). Work with cross-functional, cross channel teams to develop prioritized digital campaigns aligned with the business strategy. Collaborate with the creative team and stakeholders to develop digital and traditional media (website/blogs, print editorial and advertising, presentations, infographics, flyers/handouts, videos, templates, and other media) to drive traffic and support strategic sales and marketing initiatives. Coordinate with internal and external teams on copywriting, script writing, video and audio production and editing. Develop and publish content for LinkedIn and Envision TV; ensure content is up-to-date and aligned with stakeholder updates. Conduct keyword research for paid search campaigns and build/expand campaigns in line with best practices. Build, test and deploy email campaigns on a quarterly basis. Develop targeting strategies and digital audiences for campaigns. Implement KPIs and analytics to measure ROI and report performance against goals. Manage all media channels including websites, SEO, PPC ads, social media, public relations, and emails; ensure brand consistency across digital assets. Update and optimize company and brand websites, including landing pages and eCommerce sites; monitor analytics and implement improvements. Collaborate with distribution partners to grow sales. Other duties as assigned. Qualifications
Bachelors degree in marketing or 5+ years relevant experience. Proficient with HTML/CSS and/or creation of landing pages. Experience with WordPress CMS. B2B digital advertising experience with Google and LinkedIn. Strong organizational, written and verbal communication skills. Experience with Google Analytics, Tag Manager. Experience managing websites and eCommerce platforms as an administrator. BigCommerce, Shopify, Zapier and Zendesk Guide administration experience. We are an equal opportunity employer and value diversity. All employment is decided on the basis of qualifications, merit, and business need. #J-18808-Ljbffr
Join to apply for the
Digital Marketing Coordinator
role at
Sun Hydraulics Responsibilities
Oversee the overall health and experience of primary digital platforms (Company website, help center, eCommerce websites). Be the primary administrator and content editor for the companys website. Manage content and design updates to the CMS, as well as maintain the overall usability and security of the site. Work with external vendors to add functionality that cannot be managed in-house. Be an administrator and work to ensure the success of the companys help center website on Zendesk. Manage and organize content, add structure and enforce style. Implement design and content updates as needed. Be the primary administrator of the companys eCommerce websites. Work with sales to close communication gaps between the platforms and inside sales. Help customers resolve issues with orders and be the go-to expert on all things eCommerce. Make product and price updates promptly and constantly look for improvement opportunities to implement. Own/Manage digital campaign creation; from strategy to tracking and analysis across multiple platforms (LinkedIn, Google, YouTube, etc.). Work with cross-functional, cross channel teams to develop prioritized digital campaigns aligned with the business strategy. Collaborate with the creative team and stakeholders to develop digital and traditional media (website/blogs, print editorial and advertising, presentations, infographics, flyers/handouts, videos, templates, and other media) to drive traffic and support strategic sales and marketing initiatives. Coordinate with internal and external teams on copywriting, script writing, video and audio production and editing. Develop and publish content for LinkedIn and Envision TV; ensure content is up-to-date and aligned with stakeholder updates. Conduct keyword research for paid search campaigns and build/expand campaigns in line with best practices. Build, test and deploy email campaigns on a quarterly basis. Develop targeting strategies and digital audiences for campaigns. Implement KPIs and analytics to measure ROI and report performance against goals. Manage all media channels including websites, SEO, PPC ads, social media, public relations, and emails; ensure brand consistency across digital assets. Update and optimize company and brand websites, including landing pages and eCommerce sites; monitor analytics and implement improvements. Collaborate with distribution partners to grow sales. Other duties as assigned. Qualifications
Bachelors degree in marketing or 5+ years relevant experience. Proficient with HTML/CSS and/or creation of landing pages. Experience with WordPress CMS. B2B digital advertising experience with Google and LinkedIn. Strong organizational, written and verbal communication skills. Experience with Google Analytics, Tag Manager. Experience managing websites and eCommerce platforms as an administrator. BigCommerce, Shopify, Zapier and Zendesk Guide administration experience. We are an equal opportunity employer and value diversity. All employment is decided on the basis of qualifications, merit, and business need. #J-18808-Ljbffr