Good Inside
Director Brand Marketing New New York, NY (Hybrid Manhattan)
Good Inside, New York, New York, us, 10261
Good Inside is redefining parenting - not as something that should just come naturally, but as a skill to learn and practice. Founded by Dr. Becky Kennedy and Dr. Erica Belsky, we combine sturdy leadership with innovative technology to give parents personalized guidance, AI-powered support, and a global community.
Our mission: help parents raise resilient, confident kids in a changing world. Weve already reached millions, and were just getting started. Were refining our product and expanding our reach to empower even more families.
Were looking for bold, high-ownership problem-solvers who want to build something new, tackle big challenges, and be at the forefront of change.
The Opportunity
Were looking for a Director of Brand Marketing to own and evolve the Good Inside brand across every marketing channel, campaign, and consumer touchpoint.
Reporting to the Head of Marketing , youll be the steward of our voice, visual identity, and creative standards, ensuring that every landing page, ad, email, video asset, and push notification feels unmistakably Good Inside. In this role, youll bridge brand and performance, bringing creative excellence to our growth, lifecycle, social, SEM, and SEO strategies. Youll partner closely with our content team to keep tone and design consistent across marketing and all membership content. This expert will manage this workflow while evolving and clarifying the line between the Good Inside brand voice and Dr. Beckys voice. The right candidate is a creative at heart, with the strategic vision of a brand marketer and the precision of an editor. Youve led creative direction in brand and content roles before, you thrive in a highly collaborative environment, and you can shift seamlessly between high-level brand strategy and in-the-weeds QA. This role is hybrid and requires 3 days in the office in Mid-Town Manhattan. Your Skills & Experience
8+ years in brand, content, or creative direction roles, ideally in a consumer-facing brand Youre right-and-left brained; deeply creative with a passion for storytelling through data and proof of performance A writer or designer by trade, with exceptional editing and storytelling skills and a keen eye for visual identity Skilled in balancing brand integrity with performance marketing needs Strong creative judgment with a deep understanding of tone, brand positioning, and design principles Proven ability to manage and mentor cross-functional teams Comfortable toggling between strategic leadership and hands-on execution Experience partnering across growth, lifecycle, social, and content teams to deliver cohesive consumer experiences Highly organized, detail-oriented, and quality-obsessed Owns challenges and drives solutions with confidence Communicates directly and effectively and pursues the truth, even in difficult moments Is motivated and driven by ambitious goals Adapts quickly, taking on various responsibilities with enthusiasm Embraces periods of intensity and knows when to shift gears Is career-driven and aspires to grow Is passionate about Good Inside's mission and eager to make a real impact What We Offer
Compensation: Annual salary for this role will be: $175-$190K Company Equity 401k + Company match Time off to recharge Hybrid work environment Good Inside is an equal opportunity employer and as such, we do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other characteristic protected by applicable laws. We are dedicated to growing a diverse team of highly talented people. As much as we believe in focusing on the parent behind the parenting and the child behind the behavior, we believe in focusing on the person behind the job. Were dedicated to building a workplace where we give each other the strategies, support, and space we each need to thrivebelieving in and bringing out the good inside of everyone. If you require any accommodations during the recruitment process, whether it be alternate forms of material, accessible meeting rooms, etc., please let us know and we will work with you to meet your needs. #J-18808-Ljbffr
Were looking for a Director of Brand Marketing to own and evolve the Good Inside brand across every marketing channel, campaign, and consumer touchpoint.
Reporting to the Head of Marketing , youll be the steward of our voice, visual identity, and creative standards, ensuring that every landing page, ad, email, video asset, and push notification feels unmistakably Good Inside. In this role, youll bridge brand and performance, bringing creative excellence to our growth, lifecycle, social, SEM, and SEO strategies. Youll partner closely with our content team to keep tone and design consistent across marketing and all membership content. This expert will manage this workflow while evolving and clarifying the line between the Good Inside brand voice and Dr. Beckys voice. The right candidate is a creative at heart, with the strategic vision of a brand marketer and the precision of an editor. Youve led creative direction in brand and content roles before, you thrive in a highly collaborative environment, and you can shift seamlessly between high-level brand strategy and in-the-weeds QA. This role is hybrid and requires 3 days in the office in Mid-Town Manhattan. Your Skills & Experience
8+ years in brand, content, or creative direction roles, ideally in a consumer-facing brand Youre right-and-left brained; deeply creative with a passion for storytelling through data and proof of performance A writer or designer by trade, with exceptional editing and storytelling skills and a keen eye for visual identity Skilled in balancing brand integrity with performance marketing needs Strong creative judgment with a deep understanding of tone, brand positioning, and design principles Proven ability to manage and mentor cross-functional teams Comfortable toggling between strategic leadership and hands-on execution Experience partnering across growth, lifecycle, social, and content teams to deliver cohesive consumer experiences Highly organized, detail-oriented, and quality-obsessed Owns challenges and drives solutions with confidence Communicates directly and effectively and pursues the truth, even in difficult moments Is motivated and driven by ambitious goals Adapts quickly, taking on various responsibilities with enthusiasm Embraces periods of intensity and knows when to shift gears Is career-driven and aspires to grow Is passionate about Good Inside's mission and eager to make a real impact What We Offer
Compensation: Annual salary for this role will be: $175-$190K Company Equity 401k + Company match Time off to recharge Hybrid work environment Good Inside is an equal opportunity employer and as such, we do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other characteristic protected by applicable laws. We are dedicated to growing a diverse team of highly talented people. As much as we believe in focusing on the parent behind the parenting and the child behind the behavior, we believe in focusing on the person behind the job. Were dedicated to building a workplace where we give each other the strategies, support, and space we each need to thrivebelieving in and bringing out the good inside of everyone. If you require any accommodations during the recruitment process, whether it be alternate forms of material, accessible meeting rooms, etc., please let us know and we will work with you to meet your needs. #J-18808-Ljbffr