Arizona State University
Senior AI Content Strategist, Enterprise and Innovation Products
Arizona State University, Scottsdale, Arizona, United States, 85257
Are you passionate about building content strategies that shape enterprise products and emerging AI solutions? Do you excel at leading content design across the product lifecycle, creating journey-centered strategies that shape high-impact digital experiences? Do you have the expertise to engineer custom AI content tools that expand across products, journeys and teams to drive scalable content strategies? Then keep reading below for this exciting Senior AI Content Strategist opportunity!
Increase your chances of reaching the interview stage by reading the complete job description and applying promptly.
*EdPlus at ASU* is a dynamic unit of Arizona State University focused on the design and scalable delivery of digital teaching and learning models to increase student success and reduce barriers to achievement in higher education. We advance the economic, social, cultural, and overall health of the local, national, and international communities served by ASU.
We are seeking a *Senior AI Content Strategist, Enterprise and Innovation Products* to join our strategic communications and content strategy team. Every day you’ll make a difference in the lives of others by leading content design and strategy through the full product lifecycle, from early ideation and requirements gathering through deployment, iteration and ongoing optimization. You’ll be responsible for ensuring that content is brand-aligned, meets technical requirements, is optimized for AI and supports students throughout their journey.
In addition, you’ll play a pivotal role in shaping EdPlus’ AI content strategy. You’ll be responsible for building and testing AI-powered content tools, creating and refining prompt engineering frameworks, establishing governance processes for AI-generated content, and mentoring teams on the effective use of AI content tools. This position is both strategic and operational, balancing innovation with execution to ensure consistency, quality and impact.
*Essential Duties:*
* Shape and guide the content strategy for enterprise-level, UX-driven digital experiences, including applications, student services and innovation platforms. * Drive the development and execution of content strategy for AI-powered products and tools, such as chatbots and personalized digital experiences. * Partner with product, design, engineering and research to create products, design new features and implement content strategies that guide students across critical moments in their journey, ensuring digital experiences are clear, accessible and supportive at every stage. * Create, test and refine new custom AI content tools and scalable frameworks that democratize content creation across teams. * Develop and maintain prompt engineering frameworks that guide consistent, brand-aligned and high-quality AI outputs across products and tools. * Serve as editorial lead for AI-generated content across multiple products, reviewing and refining outputs to ensure clarity, accuracy, tone, inclusivity and accessibility. * Establish and oversee AI content governance policies, workflows and standards to ensure quality, accessibility, inclusivity and brand alignment. * Build modular content systems and centralized libraries for high-use microcopy to build efficiency and consistency across products. * Train and mentor teams on content best practices and the effective use of AI content tools, building role-specific adoption and scaling content expertise across EdPlus.
· Identify, evaluate and recommend emerging AI technologies, balancing innovation with scalability, governance and user experience.
· Assume or coordinate additional duties or projects as assigned or directed.
*NOTE*: This is not a fully remote position. Must be able to reliably commute to Scottsdale, Arizona.
*Minimum Qualifications:*
Bachelor's degree and three (3) years of experience appropriate to the area of assignment/field; OR, Any equivalent combination of experience and/or training from which comparable knowledge, skills and abilities have been achieved.
*Desired Qualifications:*
· Bachelor’s degree or higher in a related field.
* Experience leading content strategy and content design for large-scale digital products or enterprise systems. * Proven ability to design journey-centric content strategies that improve user experience and align with business goals. * Experience structuring content for AI-powered interfaces or products such as chatbots, search assistants or other retrieval-based systems. * Experience supporting AI model training and optimization using structured content, instructional prompts and curated examples to improve content output quality over time. * Experience working with LLMs and building custom AI tools, including defining instructions, examples and knowledge sources. * Demonstrated understanding of retrieval-augmented generation (RAG) and how to structure content to improve accuracy and relevance in AI-generated outputs. * Experience collaborating with product managers, engineers, designers and researchers to deliver user-centered products and content strategies at scale. * Demonstrated strong understanding of content governance practices, including brand standards, accessibility, inclusivity and QA processes. * Experience designing modular content systems, libraries or reusable frameworks that ensure consistency and efficiency across products. * Experience with content performance measurement, A/B testing, UX research and using data to drive content optimization. * Evidence of strong organizational skills, attention to detail and the ability to document complex systems, workflows and standards. * Experience collaborating on product deployment and optimization lifecycles, including requirements gathering, prototyping, shaping user flows, building content strategies, executing content design and QA. * Demonstrated passion for working in a collaborative, cross-functional environment that values shared problem-solving and continuous learning. * Demonstrated enthusiasm for higher education and mission-driven work that expands access, innovation and student success. * Evidence of comfort with ambiguity, experimentation and evolving responsibilities in a dynamic, rapidly changing environment.
*NOTE:* Please answer the following questions in your cover letter to help us understand your fit for the role:
· Describe your experience leading content strategy for large-scale digital products. How did you align content approaches with product deployment cycles and user journeys?
· Share your experience working with AI tools. How have you applied prompt engineering and other strategies to test, refine and scale their use?
· What does responsible AI content governance mean to you, and how would you approach ensuring quality, accessibility and brand alignment in AI-generated content?
*Salary & Benefits:*
$71,500 - $82,000 per year; DOE
ASU offers a total compensation package that includes valuable employee benefits.
· Healthcare
· Financial Security
· Retirement
· Family Resources
· Tuition Reduction (Eligible ASU Employee, their dependents and spouse.)
· Discounts
*Working Environment: *
Your desk will be in the beautiful, cutting-edge, and collaborative workspace at SkySong, the ASU Scottsdale Innovation Center. The Center houses a diverse business community that links technology, research, education, and entrepreneurship to position ASU and Greater Phoenix as global leaders in the knowledge economy.
EdPlus at ASU supports flexible work options, ranging from alternate work schedules to hybrid remote work schedules, subject to approvals per ASU policy. (This is NOT a fully remote position.)
Applicant must be eligible to work in the United States. EdPlus at ASU will not be a sponsor for this position.
*Department Statement: *
EdPlus defines itself through a culture of curiosity, risk-taking and refusing to accept the status quo. As a central enterprise unit for ASU focused on the design and scalable delivery of digital teaching and learning models to increase student success and reduce barriers to achievement in higher education, our commitments support the University charter. ASU is a national service university and aspires to accelerate positive social outcomes through the seamless integration of cutting-edge technological innovation and scalability.
EdPlus employees are valued, respected, and encouraged to be their unique selves. We know that our ability to deliver high-quality services and educational experiences is strengthened by our culture of inclusion. Our innovative approach drives outcomes through serving learners, achieving milestones, striving for excellence, solving problems, embracing urgency, and being bol
*Apply before midnight Arizona time: Sunday, October 12, 2025*
Work Location: In person
Increase your chances of reaching the interview stage by reading the complete job description and applying promptly.
*EdPlus at ASU* is a dynamic unit of Arizona State University focused on the design and scalable delivery of digital teaching and learning models to increase student success and reduce barriers to achievement in higher education. We advance the economic, social, cultural, and overall health of the local, national, and international communities served by ASU.
We are seeking a *Senior AI Content Strategist, Enterprise and Innovation Products* to join our strategic communications and content strategy team. Every day you’ll make a difference in the lives of others by leading content design and strategy through the full product lifecycle, from early ideation and requirements gathering through deployment, iteration and ongoing optimization. You’ll be responsible for ensuring that content is brand-aligned, meets technical requirements, is optimized for AI and supports students throughout their journey.
In addition, you’ll play a pivotal role in shaping EdPlus’ AI content strategy. You’ll be responsible for building and testing AI-powered content tools, creating and refining prompt engineering frameworks, establishing governance processes for AI-generated content, and mentoring teams on the effective use of AI content tools. This position is both strategic and operational, balancing innovation with execution to ensure consistency, quality and impact.
*Essential Duties:*
* Shape and guide the content strategy for enterprise-level, UX-driven digital experiences, including applications, student services and innovation platforms. * Drive the development and execution of content strategy for AI-powered products and tools, such as chatbots and personalized digital experiences. * Partner with product, design, engineering and research to create products, design new features and implement content strategies that guide students across critical moments in their journey, ensuring digital experiences are clear, accessible and supportive at every stage. * Create, test and refine new custom AI content tools and scalable frameworks that democratize content creation across teams. * Develop and maintain prompt engineering frameworks that guide consistent, brand-aligned and high-quality AI outputs across products and tools. * Serve as editorial lead for AI-generated content across multiple products, reviewing and refining outputs to ensure clarity, accuracy, tone, inclusivity and accessibility. * Establish and oversee AI content governance policies, workflows and standards to ensure quality, accessibility, inclusivity and brand alignment. * Build modular content systems and centralized libraries for high-use microcopy to build efficiency and consistency across products. * Train and mentor teams on content best practices and the effective use of AI content tools, building role-specific adoption and scaling content expertise across EdPlus.
· Identify, evaluate and recommend emerging AI technologies, balancing innovation with scalability, governance and user experience.
· Assume or coordinate additional duties or projects as assigned or directed.
*NOTE*: This is not a fully remote position. Must be able to reliably commute to Scottsdale, Arizona.
*Minimum Qualifications:*
Bachelor's degree and three (3) years of experience appropriate to the area of assignment/field; OR, Any equivalent combination of experience and/or training from which comparable knowledge, skills and abilities have been achieved.
*Desired Qualifications:*
· Bachelor’s degree or higher in a related field.
* Experience leading content strategy and content design for large-scale digital products or enterprise systems. * Proven ability to design journey-centric content strategies that improve user experience and align with business goals. * Experience structuring content for AI-powered interfaces or products such as chatbots, search assistants or other retrieval-based systems. * Experience supporting AI model training and optimization using structured content, instructional prompts and curated examples to improve content output quality over time. * Experience working with LLMs and building custom AI tools, including defining instructions, examples and knowledge sources. * Demonstrated understanding of retrieval-augmented generation (RAG) and how to structure content to improve accuracy and relevance in AI-generated outputs. * Experience collaborating with product managers, engineers, designers and researchers to deliver user-centered products and content strategies at scale. * Demonstrated strong understanding of content governance practices, including brand standards, accessibility, inclusivity and QA processes. * Experience designing modular content systems, libraries or reusable frameworks that ensure consistency and efficiency across products. * Experience with content performance measurement, A/B testing, UX research and using data to drive content optimization. * Evidence of strong organizational skills, attention to detail and the ability to document complex systems, workflows and standards. * Experience collaborating on product deployment and optimization lifecycles, including requirements gathering, prototyping, shaping user flows, building content strategies, executing content design and QA. * Demonstrated passion for working in a collaborative, cross-functional environment that values shared problem-solving and continuous learning. * Demonstrated enthusiasm for higher education and mission-driven work that expands access, innovation and student success. * Evidence of comfort with ambiguity, experimentation and evolving responsibilities in a dynamic, rapidly changing environment.
*NOTE:* Please answer the following questions in your cover letter to help us understand your fit for the role:
· Describe your experience leading content strategy for large-scale digital products. How did you align content approaches with product deployment cycles and user journeys?
· Share your experience working with AI tools. How have you applied prompt engineering and other strategies to test, refine and scale their use?
· What does responsible AI content governance mean to you, and how would you approach ensuring quality, accessibility and brand alignment in AI-generated content?
*Salary & Benefits:*
$71,500 - $82,000 per year; DOE
ASU offers a total compensation package that includes valuable employee benefits.
· Healthcare
· Financial Security
· Retirement
· Family Resources
· Tuition Reduction (Eligible ASU Employee, their dependents and spouse.)
· Discounts
*Working Environment: *
Your desk will be in the beautiful, cutting-edge, and collaborative workspace at SkySong, the ASU Scottsdale Innovation Center. The Center houses a diverse business community that links technology, research, education, and entrepreneurship to position ASU and Greater Phoenix as global leaders in the knowledge economy.
EdPlus at ASU supports flexible work options, ranging from alternate work schedules to hybrid remote work schedules, subject to approvals per ASU policy. (This is NOT a fully remote position.)
Applicant must be eligible to work in the United States. EdPlus at ASU will not be a sponsor for this position.
*Department Statement: *
EdPlus defines itself through a culture of curiosity, risk-taking and refusing to accept the status quo. As a central enterprise unit for ASU focused on the design and scalable delivery of digital teaching and learning models to increase student success and reduce barriers to achievement in higher education, our commitments support the University charter. ASU is a national service university and aspires to accelerate positive social outcomes through the seamless integration of cutting-edge technological innovation and scalability.
EdPlus employees are valued, respected, and encouraged to be their unique selves. We know that our ability to deliver high-quality services and educational experiences is strengthened by our culture of inclusion. Our innovative approach drives outcomes through serving learners, achieving milestones, striving for excellence, solving problems, embracing urgency, and being bol
*Apply before midnight Arizona time: Sunday, October 12, 2025*
Work Location: In person