EverDriven, LLC
Senior Product Marketing Manager Greenwood Village, Colorado, United States
EverDriven, LLC, Englewood, Colorado, us, 80151
Overview
EverDriven
is a rapidly growing, tech-enabled transportation management company, serving some of the most vulnerable children in our community. We exist to ensure that children with special needs receive safe, efficient, and cost-effective transportation to and from school. Our proprietary, best-in-class technology solutions enable school districts and parents to easily plan, track and adjust each students trips, to and from school, and gives the student access to the educational experience they deserve. Every Trip. Every Day. If youre someone who thrives in a mission-forward, fast-paced, technology-driven environment, we would love to talk to you about a fulfilling career at EverDriven. Position Summary EverDriven is looking for a Senior Product Marketing Manager to lead the strategic go-to-market efforts for our rapidly expanding suite of technology-enabled transportation solutions. In this high-impact role, you will own positioning, messaging, product launches, and cross-functional alignment across Product, Sales, and Marketing. Youll play a critical role in accelerating adoption, retention, and growth across EverDrivens partner districts and markets. You are inspired by mission, a strategic thinker, a compelling storyteller, and a research-driven marketer who thrives in fast-paced environments and brings deep product marketing expertise, ideally in transportation or EdTech. Salary and Location
Salary Range:
$100,000 - $130,000/year, based on experience + bonus potential Location:
Greenwood Village, CO. Hybrid role 3 days in the office and 2 days remote. Responsibilities
Own the end-to-end go-to-market (GTM) strategy for product and feature launches, ensuring alignment across Product, Sales, and Marketing Develop compelling product positioning, messaging, and value propositions based on deep customer and market insights Conduct competitive, market, and user research to inform positioning and support product development Collaborate with Product, Sales and Customer Success to develop enablement materials including pitch decks, battle cards, case studies, and ROI tools Partner with Demand Generation to craft campaigns that increase awareness, engagement, and product usage Build and maintain a feedback loop between the sales, operations and product teams to inform roadmap prioritization Track product adoption, usage, and retention metrics; use data to refine messaging and positioning Lead internal training for cross-functional teams to ensure consistent product narrative and market understanding Act as a thought leader by supporting customer communications, PR, and speaking engagements Requirements
6+ years of experience in product marketing, with a strong preference for experience in B2B SaaS, transportation, or EdTech Proven track record of leading successful product launches and building positioning strategies Deep experience developing customer personas and value-based messaging frameworks Exceptional communication and storytelling skills with an eye for compelling content and narrative Experience working cross-functionally with Product, Sales, Customer Success, and Marketing teams Strong analytical and research skills with the ability to translate insights into action Bachelors degree required; MBA or related graduate degree is a plus Comfortable operating in a fast-paced, growth-stage environment Preferred Qualifications
Experience in K12 education, school transportation, or SaaS Familiarity with customer lifecycle metrics including adoption, NPS, churn, and upsell Experience supporting public sector RFPs and B2B sales enablement Commitment to Diversity and Equal Opportunity
EverDriven is a mission-centered, action-oriented company that honors diversity and inclusion. Our customers come from all walks of life and so do we. We strive to hire great people from a variety of backgrounds, not just because its the right thing to do, but because it makes our cultural health stronger. In turn, our inclusive culture inspires our innovation and fosters a sense of belonging so we can continue to serve the most vulnerable populations with excellence. EverDriven is deeply committed to building a workplace where inclusion is not only valued but prioritized. Were proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, family status, marital status, sexual orientation, national origin, genetics, disability, age, or veteran status, or any other non-merit based or legally protected grounds. #J-18808-Ljbffr
EverDriven
is a rapidly growing, tech-enabled transportation management company, serving some of the most vulnerable children in our community. We exist to ensure that children with special needs receive safe, efficient, and cost-effective transportation to and from school. Our proprietary, best-in-class technology solutions enable school districts and parents to easily plan, track and adjust each students trips, to and from school, and gives the student access to the educational experience they deserve. Every Trip. Every Day. If youre someone who thrives in a mission-forward, fast-paced, technology-driven environment, we would love to talk to you about a fulfilling career at EverDriven. Position Summary EverDriven is looking for a Senior Product Marketing Manager to lead the strategic go-to-market efforts for our rapidly expanding suite of technology-enabled transportation solutions. In this high-impact role, you will own positioning, messaging, product launches, and cross-functional alignment across Product, Sales, and Marketing. Youll play a critical role in accelerating adoption, retention, and growth across EverDrivens partner districts and markets. You are inspired by mission, a strategic thinker, a compelling storyteller, and a research-driven marketer who thrives in fast-paced environments and brings deep product marketing expertise, ideally in transportation or EdTech. Salary and Location
Salary Range:
$100,000 - $130,000/year, based on experience + bonus potential Location:
Greenwood Village, CO. Hybrid role 3 days in the office and 2 days remote. Responsibilities
Own the end-to-end go-to-market (GTM) strategy for product and feature launches, ensuring alignment across Product, Sales, and Marketing Develop compelling product positioning, messaging, and value propositions based on deep customer and market insights Conduct competitive, market, and user research to inform positioning and support product development Collaborate with Product, Sales and Customer Success to develop enablement materials including pitch decks, battle cards, case studies, and ROI tools Partner with Demand Generation to craft campaigns that increase awareness, engagement, and product usage Build and maintain a feedback loop between the sales, operations and product teams to inform roadmap prioritization Track product adoption, usage, and retention metrics; use data to refine messaging and positioning Lead internal training for cross-functional teams to ensure consistent product narrative and market understanding Act as a thought leader by supporting customer communications, PR, and speaking engagements Requirements
6+ years of experience in product marketing, with a strong preference for experience in B2B SaaS, transportation, or EdTech Proven track record of leading successful product launches and building positioning strategies Deep experience developing customer personas and value-based messaging frameworks Exceptional communication and storytelling skills with an eye for compelling content and narrative Experience working cross-functionally with Product, Sales, Customer Success, and Marketing teams Strong analytical and research skills with the ability to translate insights into action Bachelors degree required; MBA or related graduate degree is a plus Comfortable operating in a fast-paced, growth-stage environment Preferred Qualifications
Experience in K12 education, school transportation, or SaaS Familiarity with customer lifecycle metrics including adoption, NPS, churn, and upsell Experience supporting public sector RFPs and B2B sales enablement Commitment to Diversity and Equal Opportunity
EverDriven is a mission-centered, action-oriented company that honors diversity and inclusion. Our customers come from all walks of life and so do we. We strive to hire great people from a variety of backgrounds, not just because its the right thing to do, but because it makes our cultural health stronger. In turn, our inclusive culture inspires our innovation and fosters a sense of belonging so we can continue to serve the most vulnerable populations with excellence. EverDriven is deeply committed to building a workplace where inclusion is not only valued but prioritized. Were proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, family status, marital status, sexual orientation, national origin, genetics, disability, age, or veteran status, or any other non-merit based or legally protected grounds. #J-18808-Ljbffr