ProCare Rx is hiring: Marketing Manager in Gainesville

PRINCIPLE RESPONSIBILITIES include but are not limited to:

• Develop and execute the annual B2B marketing strategy to support revenue growth, market penetration, and partnership development.
• Serve as a player/coach by managing a small marketing team while personally leading strategic initiatives and high-impact deliverables.
• Lead market segmentation and persona development for brokers, TPAs, benefits consultants, employers, and health system executives.
• Design and optimize multi-channel B2B lead generation programs, including email marketing, paid media, webinars, LinkedIn campaigns, and targeted outreach.
• Own and optimize the marketing-to-sales funnel, ensuring strong conversion rates across MQL, SQL, and closed-won metrics.
• Develop and execute account-based marketing (ABM) campaigns to support high-value enterprise accounts and broker networks.
• Refine and reinforce brand positioning and messaging tailored to each target audience—emphasizing ROI, risk mitigation, compliance, and clinical outcomes.
• Build thought leadership through whitepapers, case studies, webinars, conference presentations, and PR opportunities in healthcare B2B channels.
• Lead the strategy and execution of digital marketing initiatives including website UX, SEO, retargeting, and paid social.
• Oversee the corporate website as a key lead-generation asset, ensuring that content, conversion paths, and technical performance are optimized.
• Develop marketing and sales enablement tools including pitch decks, one-pagers, playbooks, product brochures, and case studies.
• Collaborate closely with Sales and Partnerships teams to ensure materials support complex consultative sales cycles.
• Lead the planning, promotion, and execution of industry events, broker forums, regional trade shows, and webinars.
• Ensure the organization’s presence at high-impact industry gatherings drives lead capture, brand recognition, and executive visibility.
• Establish and track performance against key marketing KPIs including MQL generation, pipeline influenced, ROI, CAC, and campaign performance.
• Manage marketing tools and platforms such as HubSpot, Salesforce, Google Analytics, and paid media platforms.
• Other duties relative to the position.

QUALIFICATIONS AND REQUIREMENTS

• Bachelor’s degree in business or marketing, business administration, communications or related field.
• Experience marketing to brokers, TPAs, health systems, or employer benefits decision-makers.
• 7 years of professional B2B marketing experience, preferably in healthcare, benefits consulting, digital health, or related verticals.
• 5 years managing of people experience.
• Strong proficiency with marketing automation, CRM systems (HubSpot), and data-driven decision making.
• Experience developing high-quality sales enablement tools and conducting market-specific messaging work.
• Experience with account-based marketing and partner/channel marketing strategies.
• Familiarity with healthcare market dynamics including self-funded employer models, value-based care, and third-party administration.

PHYSICAL DEMANDS

Requires sitting, standing, and occasional medium to heavy lifting

The Perks of Joining Our Team:

We believe in taking care of our team. You'll enjoy a comprehensive benefits package designed to support your well-being and financial future:

• Comprehensive Health Benefits: Medical, Dental, Vision, Short-Term/Long-Term Disability Insurance, Life insurance.
• Time to Recharge: Paid vacation and holiday pay.
• Focus on Your Wellness: We offer a robust Employee Wellness Program.
• Invest in Your Future: 401(k) with a company match.
• Support System: Employee Assistance Program provides confidential support and counseling.
• Get Rewarded for Referring Great People: Employee referral program.

ProCare Rx will never ask for a financial commitment from an applicant as part of our recruitment process. All interviews are conducted in-person OR through video conference invitations from official company emails. For inquiries, please contact our official recruitment team at (678) 248-4755 or email us at HR@procarerx.com.

ProCare Rx is an Equal Opportunity Employer.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.