Job Title: Vice President of Surge Media
Employment Type: Full-Time, 40 hours/week
Reports to: SVP, Brand Marketing
FLSA Status: Exempt
Position Type: In-Person
Overview
Life Surge is a leading company in the faith-based live events and financial education industry. We produce 30+ annual events and provide financial education to thousands nationwide. We are a team of professionals who help people learn, grow, and connect so they may live more enriched lives. We celebrate each other and reward star performers. Let your light shine in our company!
Opportunity
Surge Media is a high-priority strategic initiative within the Surge brand, focused on building a media enterprise that inspires transformation through faith-driven, high-impact content. Our aim is to grow and monetize large-scale audiences through compelling media—anchored in biblical values—and distributed across podcasts, YouTube, social media, publishing, blogs, newsletters, and strategic partnerships. We are in the early stages of developing a media division that drives measurable growth in audience engagement and revenue impact. Every piece of content is designed to inform, inspire, and move audiences into action—whether that’s ticket purchases to live events, joining membership programs, or enrolling in courses.
The Vice President, Surge Media drives the vision for content and audience growth across all media channels. This leader builds scalable content ecosystems, unlocks new audience monetization opportunities, and crafts cross-platform brand storytelling—while assembling and inspiring a high-performing team of producers, editors, and channel managers.
Ideal candidates bring a strong track record of building profitable media platforms, launching high-performing content, and aligning media strategies to deliver measurable business results—including customer acquisition and revenue growth. Experience with influential, content-driven organizations such as Dave Ramsey, The Daily Wire, PragerU, 10X Media, Funnel Hacker Studios, MasterClass, Think Media, Angel Studios, Morning Brew, The Blaze Media, or HubSpot (formerly Hustle Media) is strongly preferred.
Responsibilities
Strategic Leadership
Define and execute a results-driven content and media strategy designed to expand audiences and drive monetization (ticket sales, course enrollments, memberships).
Build a multi-platform growth roadmap spanning podcasting, YouTube, social media, newsletters, publishing, and cross-promotional partnerships.
Align all media initiatives with the strategic goals of the Marketing division and the broader SurgeU mission.
Present clear business cases for media expansion, staffing plans, and new investments that support scalable growth.
Audience & Revenue Growth
Lead audience development with a data-first mindset, tracking KPIs such as subscriber growth, watch time, email acquisition, CAC, and LTV.
Partner with performance marketing and CRM teams to optimize funnel performance and channel attribution for maximum ROI.
Use A/B testing, analytics, SEO, and algorithm-driven strategies to continually increase reach, engagement, and retention.
Innovate and implement monetization strategies including sponsorships, premium content, upsells, subscriptions, and event-based offers.
Content Development & Operations
Oversee a consistent pipeline of high-impact content including:
Long- and short-form video series
Testimonial and docu-style storytelling
Podcasts, audio series, and interviews
Blog, newsletter, and thought leadership content
Social-first and platform-native content
Ensure quality, brand consistency, and theological alignment across all content outputs.
Manage production calendars, budgets, and editorial workflows to ensure timely delivery and scalability.
Team Leadership
Recruit, mentor, and lead a cross-functional media team (in-house and freelance) including producers, editors, writers, and channel managers.
Cultivate a high-performance culture built on creative excellence, speed-to-market, and accountability for measurable outcomes.
Build systems and processes that streamline ideation, production, and publishing across multiple media platforms.
Qualifications
Bachelor’s degree in Media Studies, Communications, Digital Marketing, Journalism, or a related field preferred.
10+ years of senior media leadership experience with a proven track record of driving audience growth and revenue impact across multiple platforms.
Demonstrated success in building and scaling multi-platform media ecosystems, including video, podcasting, social media, newsletters, and emerging channels.
Expertise in digital content economics, platform monetization models, and performance analytics to drive decisions and optimize ROI.
Skilled at leading and mentoring high-performing, cross-functional media teams in fast-paced, results-oriented environments.
Deep understanding of faith-aligned storytelling and the ability to engage Christian audiences with cultural relevance and excellence.
Background in mission-driven, content-first, or growth-oriented media brands is strongly preferred.
Proficiency with key media tools and platforms, including YouTube Studio, podcast hosting systems, newsletter CMS tools, and Adobe Creative Suite.
Strong alignment with the mission and values of SurgeU, and a passion for leveraging content to inspire and transform lives.
Job Benefits
Health, Dental, Vision, Life, Holiday, and Paid Time Off.
Non-corporate, casual, entrepreneurial, comfortable, fun, and proactive work environment.
High-level performers, disciplined, and self-motivated people will do very well in this environment.
Life Surge is an Equal Opportunity Employer. We value diversity and seek to empower each individual while supporting the many perspectives, skills, and experiences within our workforce. All employment is decided based on qualifications, merit, and business needs.
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