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Peaden

Marketing Director Job at Peaden in Fort Walton Beach

Peaden, Fort Walton Beach, FL, US, 32549

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Overview

Peaden is a trusted, family-owned company that has proudly served the Florida Panhandle for over 60 years. We are seeking a visionary and results-driven Marketing Director to lead our marketing efforts as we merge tradition with innovation, AI integration, and membership program expansion.

Key Responsibilities
  • Lead Generation & Strategy: Develop and execute innovative marketing strategies that generate high-quality leads in HVAC, plumbing, and electrical service.
  • SEO & Digital Domination: Own the company's digital presence with advanced SEO, local search optimization, SEM, and PPC campaigns.
  • Brand Building & Legacy Marketing: Strengthen our 5-star, family-owned brand using storytelling and community-focused messaging.
  • Membership Growth: Launch and scale campaigns to grow the customer membership program with recurring value.
  • AI-Powered Marketing & Automation: Integrate AI and marketing automation to streamline lead nurturing, personalize campaigns, and gain real-time insights.
  • Content & Social Media Strategy: Oversee educational content creation, including video, blogs, and social media.
  • Team Leadership & Cross-Department Collaboration: Lead the marketing team and collaborate with operations, sales, and service teams.
  • Performance Analysis & Budget Management: Track KPIs, analyze ROI, and manage the marketing budget.
Qualifications
  • Bachelor's degree in Marketing, Business, or related field (MBA preferred).
  • 7+ years of digital marketing experience, with at least 3 years in a leadership role.
  • Proven expertise in SEO, SEM, social media, email marketing, and content strategy.
  • Strong analytics, conversion tracking, and lead funnel experience.
  • Passion for innovation and continuous improvement; excellent leadership and communication skills.
  • Experience in the home services industry is a plus.
Preferred Skills
  • Familiarity with ServiceTitan, HubSpot, Google Ads, Meta Business Suite, or similar tools.
  • Experience growing subscription or membership-based services.
  • Knowledge of AI tools for predictive analytics, chatbots, and personalized marketing.
  • Understanding of local market dynamics in the Florida Panhandle.

Employment type: Full-time | Seniority level: Director | Industry: Consumer Services

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