Vice President of Marketing
About the Company
Rapid-growing provider of pet insurance & related services
Industry
Insurance
Type
Privately Held
Founded
2021
Employees
1001-5000
About the Role
The Company is in search of a Vice President of Marketing to lead the development and execution of a comprehensive marketing strategy. The successful candidate will be responsible for driving brand growth, customer acquisition, and policy retention, with a focus on full-funnel marketing execution and optimization. This role demands a leader with expertise in analytical and performance marketing within a digital marketing and e-commerce environment, and experience in brand management, customer segmentation, and B2B2C models. The Vice President will be tasked with managing full-funnel media investments, owning marketing performance KPIs, and leading the brand marketing strategy to ensure strong positioning and alignment with the company's growth objectives. Collaboration with cross-functional teams and a data-driven approach to decision-making are essential. Applicants for the Vice President of Marketing position at the company should have a minimum of 10 years' experience in digital marketing, with a specific focus on performance and analytical marketing, brand management, marketing strategy, and customer segmentation. A background in digital insurance or service distribution is required, with at least 5 years' experience in this area. The role also calls for proficiency in UX design, digital product design, and experience in leading full-funnel media investments. The ideal candidate will have a strong B2B2C marketing background, be adept at customer journey orchestration, and have a proven track record in aligning marketing efforts with financial outcomes. Excellent collaboration, communication, and leadership skills are a must, as is the ability to foster a data-driven culture and lead a high-performing marketing team.
Hiring Manager Title
President
Travel Percent
Less than 10%
Functions
- Marketing