Vice President of Marketing Job at Confidential in Fort Worth

Vice President of Marketing

About the Company

Rapid-growing pet food company

Industry
Food & Beverages

Type
Privately Held, Private Equity-backed

Founded
2014

Employees
51-200

About the Role

The Company is seeking a Vice President, Marketing to play a pivotal role in its mission to build a globally loved brand and scale as a leading sustainable CPG company. The successful candidate will be responsible for leading the full marketing function, including brand, retail, growth, mission, and innovation. This role demands a strategic visionary with a strong consumer orientation, capable of developing and championing an integrated marketing strategy that aligns with the organization's long-term goals. The Vice President of Marketing will oversee all brand marketing elements, from creative strategy to performance channels, and will be instrumental in enhancing the brand's presence and loyalty among pet parents. Key responsibilities also include building and leading a high-performing marketing team, managing significant P&L ownership, and ensuring that the brand's vision is consistently reflected across all customer touchpoints. Applicants for the Vice President, Marketing position at the company should have 10 to 15 years' of proven marketing leadership experience, with a preference for those holding an MBA. The role requires a candidate with a successful track record in building high-growth consumer brands and a passion for sustainability, innovation, and consumer-centric brand building. Strong storytelling skills, the ability to translate the brand's mission into compelling consumer messaging, and a data-driven, analytical approach to marketing are essential. The ideal candidate will be an exceptional leader with outstanding communication and cross-functional influence skills, and will be adept at managing a significant marketing budget with a focus on revenue and margin. The company values diversity and is committed to a dynamic, supportive work environment where the team is dedicated to the brand's mission and community.

Hiring Manager Title
Chief Marketing Officer

Travel Percent
Less than 10%

Functions

• Marketing