Vice President of Marketing
About the Company
Premier organization for youth sports instruction & development
Industry
Sports
Type
Privately Held
Founded
2015
Employees
1-10
About the Role
The Company is in search of a Vice President of Marketing to spearhead its branding, growth, and digital performance initiatives. This role is pivotal in shaping the company's presence across various sports and platforms, with a focus on driving athlete registration and enhancing brand awareness. The successful candidate will be responsible for developing and executing a comprehensive marketing strategy, leading a brand refresh, and overseeing digital channels and targeted campaigns. As the first internal marketing hire, the VP will have the opportunity to build a marketing function from the ground up, working closely with the CEO and external partners to ensure consistent messaging and a strong connection to key audiences. Applicants for the VP of Marketing position at the company should have a minimum of 10 years' of marketing experience, with a proven track record in performance marketing, brand strategy, and full-funnel lifecycle campaigns. The role requires a leader with an entrepreneurial mindset, a deep passion for sports and youth engagement, and a background in marketing for youth sports organizations or event-based businesses. The ideal candidate will be a hands-on, data-driven professional, proficient in marketing technologies, and adept at managing and collaborating with external agencies. Strong communication skills, a creative sensibility, and a data-informed approach to decision-making are essential for this role, which offers the opportunity to make a significant impact and shape a nationally recognized brand.
Hiring Manager Title
Chief Executive Officer
Travel Percent
Less than 10%
Functions
- Marketing