Brand Marketing & Ecommerce Associate Job at Julia Amory in West Palm Beach

Location: West Palm Beach, FL or Remote – if remote, willingness to travel 5-10 days/month

Reports to: Vice President of Marketing

Experience:

- At least 3-5 years of work experience, ideally with experience in DTC company marketing function.

- Experience working with paid digital marketing channels including Meta, Google, TikTok, YouTube, Pinterest.

- Experience working with Shopify merchant platform.

Roles & Responsibilities:

Marketing

- Support VP of Marketing in marketing operations and strategy on the following:

- Marketing Strategy - setting calendar, schedule launches / promotions, markdown and promotional strategy and deployment.

- Assist on paid marketing operations and strategy - strategize and organize paid ad creative.

- Primary marketing channels of focus will include paid digital channels (Meta, Google, YouTube, TikTok, Pinterest), Email and SMS marketing (channels are subject to expand as the Company grows)

- Assist in photoshoot planning and logistics and day of assistance on set. Assisting in planning shoot content strategy with various paid and organic marketing and sales channels. 

eCommerce

- Support VP of Marketing in eCommerce operations and strategy, including site merchandising strategy and maintenance.  I ncludes PDP creation and maintenance and cross selling / upselling strategy and execution. 

- Maintain and expand SEO across site.

- Ongoing effort to strategize and execute on site optimization tactics.