Social Media Marketing Specialist Job at Pet Supermarket in Fort Lauderdale

The Social Media Specialist will play a key role in managing both organic and paid digital marketing initiatives to enhance brand engagement and growth. We are looking for a creative thinker with strong writing skills, basic graphic design or video editing experience, and a passion for data-driven marketing strategies. This is a fantastic opportunity to gain hands-on experience in both organic and paid digital marketing within a collaborative, growth-focused team. 

What You’ll Do:  

• Organic Social Media Management  
• Create, schedule, and post engaging content across Instagram, Facebook, LinkedIn and TikTok. 
• Write compelling captions and develop visually appealing assets (graphics, short videos) using tools like Canva or Adobe Creative Suite. 
• Monitor and engage with our online community, responding to comments, messages, and brand mentions. 
• Stay ahead of social media trends and implement best practices to keep our content fresh. 

• Performance Reporting & Analytics  
• Track key organic and paid media metrics, compiling insights to optimize content and campaign strategies. 
• Assist in preparing performance reports to share with leadership and cross-functional teams. 
• Use tools like Google Analytics, Meta Business Suite, and social media management platforms (e.g., Hootsuite, Sprout Social). 

Qualifications:  

• Bachelor's degree in Marketing, Business, or a related field. 
• 1+ years of experience in social media management, paid media, or digital marketing (internships count!). 
• Strong writing skills with an eye for engaging, on-brand content.
• Basic graphic design or video editing skills (Canva, Adobe Creative Suite, CapCut, or similar tools). 
• Familiarity with social media scheduling and reporting tools. 
•  Interest in learning and supporting paid media campaigns.

What's in it for you?  

• Competitive pay 
• Flexible schedule 
• Working with PETS!!! 

Pet Supermarket is an equal opportunity employer.