Director of Brand Marketing Job at ActOne Group in Manhattan Beach

AppleOne is partnering with a client, a leading consumer goods company, seeking an experienced and visionary Director of Brand Marketing . This is a high-impact leadership role responsible for shaping and executing brand strategy across all consumer touchpoints for a well-known lifestyle brand. The ideal candidate is a strategic thinker, creative storyteller, and team leader who can translate brand purpose into compelling campaigns that drive awareness, engagement, and growth in a fast-paced, start-up style environment.

This is a direct hire opportunity located on-site in Manhattan Beach, CA, with a flexible schedule and a view of the ocean from your office.

Job Details

• Industry: Consumer Goods
• Job Type: Full Time
• Employment Type: Direct Hire
• Working Hours: Standard business hours
• Workplace Type: Hybrid (4 days on-site / 1 day remote)
• City: Manhattan Beach, CA 90266
• Compensation: $150,000 per year

Benefits & Perks

• Medical, Dental, and Vision insurance
• 20 Days PTO + Sick Time
• 401 (k) with a match of up to $2500 annually
• Discretionary annual 20% bonus
• $200 Monthly wellness reimbursement program

Key Responsibilities

• Brand Leadership : Develop and lead the overall brand strategy, ensuring consistency and clarity across all channels—digital, social, retail, wholesale, and experiential.
• Integrated Marketing Campaigns : Concept, plan, and execute seasonal brand campaigns that align with key product launches and business goals.
• Creative Direction : Collaborate with internal and external creative teams to maintain and evolve the brand's visual identity and voice.
• Team Management : Lead and inspire a small but mighty brand team, fostering a culture of creativity, collaboration, and accountability.
• Cross-Functional Collaboration : Partner closely with Product, Sales, eCommerce, and Executive leadership to bring brand stories to life across the customer journey.
• Consumer Insight & Trend Analysis : Leverage market data and consumer insights to inform brand decisions, positioning, and campaign development.
• Agency & Partner Oversight : Manage relationships with creative agencies, production partners, and freelancers to ensure high-quality and on-brand output.
• Content & Social Strategy : Oversee the development of compelling content for social media, email, and digital platforms that engages our community and amplifies brand reach.
• Budget & KPI Management : Own the brand marketing budget and track performance against key brand health metrics and campaign KPIs.

Required Qualifications

• Experience : 8+ years of experience in brand marketing, with at least 3 years in a leadership role. Consumer packaged goods or beauty experience is strongly preferred.
• Skills : Strong background in lifestyle, footwear, apparel, or consumer brands. Proven success leading integrated marketing campaigns from concept to execution. Deep understanding of digital and social media landscapes.
• Mindset : Experience managing and mentoring creative teams. A collaborative and agile mindset with excellent communication skills. A passion for creativity, storytelling, and building purpose-driven brands.
• Work Style : Highly comfortable in a start-up environment and working style.