TOOTRiS
JOB TITLE: Vice President/Sr Director, Product Marketing (SaaS)
On-Site ; Full Time
One-click LinkedIn Applications will NOT be considered.
Child Care has always been a family issue but recently, and especially as of COVID, it has percolated to top of minds of our law makers, state and local elected officials and most importantly, the business community. The fact is, Child Care IS a Business Issue. As our nation works to adapt to our new normal, the sooner companies learn to treat Child Care like Healthcare the sooner they will recover and thrive! With over 180,000 providers nationwide in our network, TOOTRiS is the largest and only platform that provides real-time access to state licensed and registered Child Care providers in all 50 states today where parents can search, vet, book and pay for Child Care services – 24x7! We make it easy and most cost effective for employers to make Child Care as a benefit available to their workforce, allowing them to maximize productivity, quality recruitment and ultimate retention success!
We are looking for a strategic, results-oriented VP/Senior Product Marketing Manager to lead go-to-market efforts for our SaaS solutions. You will define positioning and messaging, own product launches, enable sales teams, and drive adoption and growth across key market segments.
As a critical bridge between Product, Sales, Customer Success, and Marketing, you’ll shape how our solutions are perceived in the market, influence roadmap decisions with competitive and customer insights, and deliver compelling campaigns that generate pipeline and revenue.
Develop clear, differentiated messaging and positioning that resonates with target personas and aligns with customer pain points and business value.
• Go-to-Market Strategy: Plan and execute successful product and feature launches in collaboration with Product, Sales, and Marketing teams.
• Sales Enablement: Create sales tools, competitive battlecards, pitch decks, and training to enable the sales team to convert leads and close deals.
• Market Intelligence: Conduct customer research, win/loss analysis, and competitive intelligence to inform strategy and improve positioning.
• Content Development: Collaborate with content and demand gen teams to create high-impact assets—white papers, case studies, web content, webinars, etc.
• Cross-Functional Leadership: Partner closely with Product Management, Demand Generation, and Customer Success to align messaging and ensure cohesive customer experiences.
• Track key product marketing KPIs such as pipeline influence, campaign performance, feature adoption, and churn impact.
5–8+ years of experience in B2B product marketing, with at least 3 years in SaaS or cloud-based solutions.
• Proven success developing and executing GTM strategies for enterprise or mid-market software products.
• Strong understanding of the SaaS customer journey, personas, and competitive dynamics.
• Analytical mindset with experience using data to drive decisions and measure outcomes.
• Experience with tools like Salesforce, HubSpot/Marketo, and product analytics platforms is a plus.
• Bachelor’s degree in marketing, Business, Communications, or related field (MBA is a plus).
Background in vertical or persona-based marketing (e.g., marketing to developers, IT, or operations leaders).
• Familiarity with PLG (product-led growth) models and customer lifecycle marketing.
Competitive salary and equity package
• Remote flexibility and work-life balance
• Comprehensive health benefits (medical, dental, vision)
• Career growth opportunities in a fast-growing SaaS company
160K - $200K OTE, uncapped (Full commission structure to be discussed on a per person basis.
· Child Care
· Medical, Vision, & Dental package
· 11 Holidays AND Birthday
· Equity/Options
One-click LinkedIn Applications will NOT be considered.