Social Media Manager Job Summary:
We are looking for a seasoned and forward-thinking Social Media Manager to drive social media initiatives for a global retail organization based in Alexandria, VA . This hybrid position requires being in the office at least two days per week.
In this role, you will collaborate with international teams to uphold a unified brand image across all regions. You will manage the daily operations of our social channels, oversee content creation to ensure brand alignment, and lead a Social Media Coordinator. By partnering closely with marketing colleagues and cross-functional teams, you will play a key role in boosting engagement, expanding our audience, and delivering measurable outcomes that support company objectives.
Social Media Manager Responsibilities:
- Design and implement the social media strategy for North America, ensuring alignment with worldwide goals.
- Coordinate with global marketing teams to maintain consistent messaging and storytelling across markets.
- Monitor industry developments, new platforms, and competitor activity to introduce fresh, creative ideas.
- Manage the content calendar to deliver compelling, brand-consistent posts on schedule.
- Collaborate with creative, digital, and PR teams to launch campaigns that build awareness, drive traffic, and enhance customer interaction.
- Strengthen franchisee participation by creating toolkits, playbooks, and best practice guidelines for local use.
- Provide direction, coaching, and performance feedback to the Social Media Coordinator.
- Work closely with marketing, communications, and product teams to align social strategies with broader brand plans.
- Safeguard brand tone, messaging, and identity across all social platforms.
- Oversee community engagement efforts, including reputation monitoring and responding to customer inquiries in line with brand standards.
- Lead reporting and analytics efforts, sharing actionable insights with leadership to refine content and maximize ROI.
Social Media Manager Qualifications:
- Bachelor’s degree in Marketing, Communications, or a related discipline.
- 5–7 years of progressive experience in social media management, ideally within a global or multi-market consumer brand.
- Demonstrated success creating impactful social strategies and managing various platforms.
- Deep understanding of brand storytelling, tone of voice, and digital best practices.
- Prior experience supervising or mentoring junior staff.
- Strong communication, project management, and organizational abilities.
- Proficiency in social media analytics platforms (such as Sprinklr, Sprout Social, Hootsuite, etc.).
- Creative thinker who can balance innovation with brand integrity.
- Experience in QSR, hospitality, or franchise-driven industries is preferred.