Priority Technology Holdings Inc
Senior Marketing Operations Manager
Priority Technology Holdings Inc, Alpharetta, Georgia, United States, 30239
Job title: Senior Marketing Operations Manager
Reports to: Salesforce Enterprise Architect
Department: Marketing
Location: Alpharetta, GA (Hybrid)
Grade: 19
About Priority:
Priority Technology Holdings, Inc. is a leading financial technology company on a mission to deliver a personalized, easy-to-adopt financial toolset that accelerates cash flow and optimizes working capital for businesses. Our vision is to eliminate the barriers to unlocking revenue - empowering businesses to grow faster and operate smarter.
We achieve this through the Priority Commerce Engine, an innovative platform that combines payables, acquiring, and banking and treasury solutions. This unified approach allows businesses to streamline financial operations, reduce unnecessary costs, and uncover new revenue opportunities.
At Priority, we're driven by results. We expect our people to be known for results - bringing expertise, momentum, and relentless focus to every challenge, helping our clients and each other thrive.
About the Role:
We are seeking a proactive and team-oriented Marketing Operations Manager, skilled in leveraging technology to bridge marketing strategy and execution. In this role, you will oversee the marketing data foundation and automation processes, utilizing Salesforce, Pardot, Google Tag Manager (GTM), Google Analytics 4 (GA4), and sales enablement tools such as ZoomInfo and Calendly. This position focuses on enabling dedicated marketers across our fintech products by ensuring seamless integration, delivering advanced reporting, and supporting top-of-funnel sales initiatives like lead generation and qualification.
You will collaborate cross-functionally with marketing, sales, and product teams to drive revenue growth and enhance customer engagement. Success in this role requires a blend of critical thinking, initiative, curiosity, and the ability to manage multiple priorities with a steadfast commitment to excellence.
Responsibilities:
Marketing Data Foundation : Own the integrity of marketing data in Pardot, GTM, GA4, and Salesforce. Partner with our Marketing Consulting firm, ensuring proper tag firing, UTM capture, and consistent naming/mapping. Maintain Salesforce field mappings and lead routing, partnering with our Salesforce Administrators. Funnel Reporting & Insights : Build and maintain dashboards tracking top-of-funnel metrics through closed-won deals, monitoring performance, investigating variances, and providing actionable recommendations for budget and channel strategy with strong source hygiene and attribution. Marketing Automation with Pardot : Manage Pardot to automate lead nurturing, scoring, and segmentation, integrating with Salesforce. Provide tools, templates, and training to dedicated marketers for campaign execution, leveraging collaboration with our Marketing Consulting firm. Website & Pardot Operations : Support the website marketing initiatives and embedded Pardot forms and Form Handlers. Manage creating/editing pages, managing prospects ensuring the capture of UTMs and routing to Salesforce, maintaining templates, and assisting with basic email and social scheduling/segmentation as needed. Product and Channel Strategy & Operations : Focus on cross-channel/product standardization, implement workflow improvements, and enhance operational scalability, partnering with dedicated marketers on campaign strategy, setup, and quality assurance. Quality, Hygiene & Governance : Conduct pre-launch checklists and post-launch monitoring, clean up legacy. tags/conversions/audiences in GTM and ad platforms, troubleshoot tracking/routing issues, and perform basic deduplication hygiene. Sales Enablement - Top of the Funnel : Oversee ZoomInfo to enhance lead data quality in Salesforce, manage data syncs and reporting, and administer Calendly to streamline meeting bookings (e.g., webinars) with Salesforce/Pardot integration, training sales teams as needed. Enablement & Documentation : Maintain one-page stack maps and short playbooks, act as the first point of contact for data/tech requests, and drive continuous improvement of the martech stack. Technology Management:
Ensure compliance with data security standards (e.g., GDPR, CCPA), support email deliverability with IT, and manage the fraud prevention tool IPQS. What Success Looks Like:
Success in a Senior Marketing Operations Manager role is measured by how effectively you enable the marketing organization to run smoothly, scale efficiently, and demonstrate measurable business impact. It's about building the processes, systems, and insights that empower marketers to execute and prove value.
You anticipate operational needs as the company grows and proactively design scalable frameworks. Lead management processes (handoffs, SLAs, scoring, routing) are efficient and mutually agreed upon. Leadership and stakeholders trust the data and use it for decision-making. Workflows, approvals, and resource allocation are clearly structured and consistently followed. You streamline processes to reduce manual work and increase productivity across the team. Candidate Requirements:
Education : Bachelor's degree in Marketing, Business, or related field (or equivalent experience). Experience:
7-10 years in marketing operations, with hands-on experience in Pardot, Salesforce reporting, and campaign management. Experience with multi-touch attribution and campaign influence tracking. Technical Skills:
Proficiency in Pardot and Salesforce (reporting/dashboards required); familiarity with GTM, GA4, ZoomInfo, Calendly, and basic HTML a plus. Knowledge of compliance standards (e.g., GDPR, CCPA). Analytical Skills:
Strong ability to analyze funnel metrics and deliver insights using Salesforce and Pardot tools. Communication : Excellent interpersonal skills to collaborate with diverse teams and present recommendations. Fintech Knowledge:
Understanding of payment processing or financial services marketing is desirable. Work Environment & Culture:
We believe that performance and experience go hand in hand - an exceptional employee experience is earned through contribution. We are a results-driven team, grounded in our core values: ownership, authenticity, service, trust, innovation, and camaraderie.
Our culture is built for those who want to make an impact. We challenge each other to grow, celebrate progress, and support one another through shared goals and real connection. Whether you're building technology, serving clients, or supporting internal teams, you'll be part of a company that empowers you to perform at your best and be known for results.
Compensation and Benefits:
Compensation range:
$110,000 - $125,000 We invest in the whole employee - personally and professionally. Our benefits package is designed to support your well-being, growth, and success - both inside and outside of work.
Financial Wellness
Bonus programs 401(k) match Employee Stock Purchase Program (ESPP) HSA and FSA options Financial wellness resources and employee discount programs Health & Well-being
Medical, dental, and vision coverage Mental health support for employees and dependents through Lyra Health Family planning and women's health benefits through Carrot Gym membership reimbursement and virtual wellness programs (including yoga) Time Off
3 weeks PTO to start, with unlimited PTO after year one Growth & Development
Education expense reimbursement Leadership development programs Certified Payments Professional (CPP) certification support We believe great performance starts with feeling supported - and we've built our benefits with that in mind.
Traditional Physical Requirements:
Requires prolonged sitting, standing, bending, stooping and stretching. Requires the ability to lift 10 pounds. Requires eye-hand coordination, manual dexterity and a normal range of hearing and vision (with or without correction).
Join our team at Priority Technology Holdings, Inc. and be part of a dynamic and innovative company that is transforming the financial technology landscape. Together, we can shape the future of payments and banking solutions while providing unmatched value to our clients.
Reports to: Salesforce Enterprise Architect
Department: Marketing
Location: Alpharetta, GA (Hybrid)
Grade: 19
About Priority:
Priority Technology Holdings, Inc. is a leading financial technology company on a mission to deliver a personalized, easy-to-adopt financial toolset that accelerates cash flow and optimizes working capital for businesses. Our vision is to eliminate the barriers to unlocking revenue - empowering businesses to grow faster and operate smarter.
We achieve this through the Priority Commerce Engine, an innovative platform that combines payables, acquiring, and banking and treasury solutions. This unified approach allows businesses to streamline financial operations, reduce unnecessary costs, and uncover new revenue opportunities.
At Priority, we're driven by results. We expect our people to be known for results - bringing expertise, momentum, and relentless focus to every challenge, helping our clients and each other thrive.
About the Role:
We are seeking a proactive and team-oriented Marketing Operations Manager, skilled in leveraging technology to bridge marketing strategy and execution. In this role, you will oversee the marketing data foundation and automation processes, utilizing Salesforce, Pardot, Google Tag Manager (GTM), Google Analytics 4 (GA4), and sales enablement tools such as ZoomInfo and Calendly. This position focuses on enabling dedicated marketers across our fintech products by ensuring seamless integration, delivering advanced reporting, and supporting top-of-funnel sales initiatives like lead generation and qualification.
You will collaborate cross-functionally with marketing, sales, and product teams to drive revenue growth and enhance customer engagement. Success in this role requires a blend of critical thinking, initiative, curiosity, and the ability to manage multiple priorities with a steadfast commitment to excellence.
Responsibilities:
Marketing Data Foundation : Own the integrity of marketing data in Pardot, GTM, GA4, and Salesforce. Partner with our Marketing Consulting firm, ensuring proper tag firing, UTM capture, and consistent naming/mapping. Maintain Salesforce field mappings and lead routing, partnering with our Salesforce Administrators. Funnel Reporting & Insights : Build and maintain dashboards tracking top-of-funnel metrics through closed-won deals, monitoring performance, investigating variances, and providing actionable recommendations for budget and channel strategy with strong source hygiene and attribution. Marketing Automation with Pardot : Manage Pardot to automate lead nurturing, scoring, and segmentation, integrating with Salesforce. Provide tools, templates, and training to dedicated marketers for campaign execution, leveraging collaboration with our Marketing Consulting firm. Website & Pardot Operations : Support the website marketing initiatives and embedded Pardot forms and Form Handlers. Manage creating/editing pages, managing prospects ensuring the capture of UTMs and routing to Salesforce, maintaining templates, and assisting with basic email and social scheduling/segmentation as needed. Product and Channel Strategy & Operations : Focus on cross-channel/product standardization, implement workflow improvements, and enhance operational scalability, partnering with dedicated marketers on campaign strategy, setup, and quality assurance. Quality, Hygiene & Governance : Conduct pre-launch checklists and post-launch monitoring, clean up legacy. tags/conversions/audiences in GTM and ad platforms, troubleshoot tracking/routing issues, and perform basic deduplication hygiene. Sales Enablement - Top of the Funnel : Oversee ZoomInfo to enhance lead data quality in Salesforce, manage data syncs and reporting, and administer Calendly to streamline meeting bookings (e.g., webinars) with Salesforce/Pardot integration, training sales teams as needed. Enablement & Documentation : Maintain one-page stack maps and short playbooks, act as the first point of contact for data/tech requests, and drive continuous improvement of the martech stack. Technology Management:
Ensure compliance with data security standards (e.g., GDPR, CCPA), support email deliverability with IT, and manage the fraud prevention tool IPQS. What Success Looks Like:
Success in a Senior Marketing Operations Manager role is measured by how effectively you enable the marketing organization to run smoothly, scale efficiently, and demonstrate measurable business impact. It's about building the processes, systems, and insights that empower marketers to execute and prove value.
You anticipate operational needs as the company grows and proactively design scalable frameworks. Lead management processes (handoffs, SLAs, scoring, routing) are efficient and mutually agreed upon. Leadership and stakeholders trust the data and use it for decision-making. Workflows, approvals, and resource allocation are clearly structured and consistently followed. You streamline processes to reduce manual work and increase productivity across the team. Candidate Requirements:
Education : Bachelor's degree in Marketing, Business, or related field (or equivalent experience). Experience:
7-10 years in marketing operations, with hands-on experience in Pardot, Salesforce reporting, and campaign management. Experience with multi-touch attribution and campaign influence tracking. Technical Skills:
Proficiency in Pardot and Salesforce (reporting/dashboards required); familiarity with GTM, GA4, ZoomInfo, Calendly, and basic HTML a plus. Knowledge of compliance standards (e.g., GDPR, CCPA). Analytical Skills:
Strong ability to analyze funnel metrics and deliver insights using Salesforce and Pardot tools. Communication : Excellent interpersonal skills to collaborate with diverse teams and present recommendations. Fintech Knowledge:
Understanding of payment processing or financial services marketing is desirable. Work Environment & Culture:
We believe that performance and experience go hand in hand - an exceptional employee experience is earned through contribution. We are a results-driven team, grounded in our core values: ownership, authenticity, service, trust, innovation, and camaraderie.
Our culture is built for those who want to make an impact. We challenge each other to grow, celebrate progress, and support one another through shared goals and real connection. Whether you're building technology, serving clients, or supporting internal teams, you'll be part of a company that empowers you to perform at your best and be known for results.
Compensation and Benefits:
Compensation range:
$110,000 - $125,000 We invest in the whole employee - personally and professionally. Our benefits package is designed to support your well-being, growth, and success - both inside and outside of work.
Financial Wellness
Bonus programs 401(k) match Employee Stock Purchase Program (ESPP) HSA and FSA options Financial wellness resources and employee discount programs Health & Well-being
Medical, dental, and vision coverage Mental health support for employees and dependents through Lyra Health Family planning and women's health benefits through Carrot Gym membership reimbursement and virtual wellness programs (including yoga) Time Off
3 weeks PTO to start, with unlimited PTO after year one Growth & Development
Education expense reimbursement Leadership development programs Certified Payments Professional (CPP) certification support We believe great performance starts with feeling supported - and we've built our benefits with that in mind.
Traditional Physical Requirements:
Requires prolonged sitting, standing, bending, stooping and stretching. Requires the ability to lift 10 pounds. Requires eye-hand coordination, manual dexterity and a normal range of hearing and vision (with or without correction).
Join our team at Priority Technology Holdings, Inc. and be part of a dynamic and innovative company that is transforming the financial technology landscape. Together, we can shape the future of payments and banking solutions while providing unmatched value to our clients.