Marketing Specialist Job at MasterTech Plumbing Heating and Cooling in Columbia

Marketing Specialist

📍 MasterTech Plumbing & HVAC

At MasterTech, we don't just fix plumbing and HVAC problems - we keep homes comfortable and families safe. Now, we're looking for a Marketing Specialist help us grow our reputation, build strong customer connections, and drive new business. If you're a hands-on marketing leader who loves combining strategy with creativity, this is your chance to make a big impact.

What You'll Do

• Lead strategy & planning: Develop and oversee annual marketing plans and calendars that keep the calls coming year-round.
• Know our customers: Understand what local homeowners need, anticipate seasonal demands, and create campaigns that connect.
• Grow the brand: Identify new opportunities, media channels, and partnerships to expand our market presence.
• Create engaging content: Oversee marketing materials, advertising, and social media (videos, graphics, photos, and compelling captions).
• Strengthen community ties: Coordinate sponsorships, events, and outreach so MasterTech feels local and trusted.
• PR & visibility: Secure media coverage, manage press opportunities, and prepare company spokespeople for interviews.
• Vendor management: Work with agency partners and contractors to keep monthly marketing tasks on track.
• Budget & ROI: Manage the marketing budget, measure results, and refine campaigns for maximum effectiveness.
• Provide leadership: Guide staff, freelancers, and partners to ensure consistency and quality across all marketing efforts.

What We're Looking For

• Strong communication skills-you can share ideas with clarity and enthusiasm.
• Hungry, humble, smart, and coachable.
• Ability to balance big-picture strategy with roll-up-your-sleeves execution.
• Energetic leadership style that thrives in a fast-paced, goal-driven environment.
• Highly motivated, adaptable, and positive attitude.
• Proficiency with Canva, Adobe Creative Suite, and Microsoft products.
• Solid knowledge of marketing tactics across digital, print, TV, radio, and community-based channels.
• Education/Experience: Bachelor's degree in marketing or related field + 3-5 years in marketing (home services or trades industry experience preferred).

Why Join MasterTech?

• Competitive pay, DOE! Great benefits!
• Family-owned company with a strong reputation in the community.
• Stability in a growing plumbing & HVAC industry.
• A collaborative team that values new ideas and fresh thinking.
• Opportunity to take ownership of marketing and make a real impact.