AAA Life Insurance Company
Analyst, Data and Audience Activation
AAA Life Insurance Company, Livonia, Michigan, United States
Join us in revolutionizing an entire industry's customer engagement. We prioritize human connection through technology. Our team challenges norms with the support of a trusted American brand.
S. companies in a benchmark analysis.
Focus is on “working families”, “everyday Americans”, “ordinary citizens”, “mainstream population” “average income households”, providing life insurance products that truly impact people's lives (more information will be provided in the interview).
The Analyst, Data and Audience Activation, is responsible for refining and enabling our audience activation strategy across all addressable marketing channels. This position supports the implementation, automation, and optimization of cross-channel campaigns using modern campaign orchestration platforms (e.g., Adobe Journey Optimizer, Salesforce Marketing Cloud, Oracle Responsys, Iterable), with an emphasis on generative AI to automate workflows, streamline procedures, and enhance marketing efficiency.
The Analyst will leverage mid-level analytical capabilities and platform experience to manage, analyze, and interpret customer and campaign data, delivering data-driven insights that improve targeting and increase campaign ROI.
This is a hybrid position in our Livonia, MI office.
Data Management:
Collect, organize, and manage campaign data from various touchpoints using tools such as Adobe Campaign, Salesforce Marketing Cloud, or Iterable. Ensure data accuracy and integrity through QA and governance practices. Create refined audience segments based on demographic, behavioral, and transactional data. Use AI-powered tools and predictive modeling techniques to identify high-potential audiences. Generative AI Integration: Leverage generative AI tools (e.g., ChatGPT, Salesforce Einstein, Adobe Sensei) to automate routine marketing operations, generate dynamic content, recommend optimizations, and reduce manual effort. Campaign Analysis:
Evaluate campaign performance using tools such as Power BI, Tableau, or native analytics platforms. A/B testing, holdout groups). Partner with MarTech and Data Engineering teams to connect campaign systems with CDPs, CRMs, and data lakes for an integrated view of customer data. Technology Stewardship:
Stay current with marketing technology trends, including generative AI, machine learning, and customer data platforms (CDPs). Bachelor’s degree in Marketing, Data Science, Business, or a related field preferred. ~3–5 years of experience in marketing analytics, marketing operations, or campaign execution roles. ~ Demonstrated ability to work with tools such as Adobe Campaign, Salesforce Marketing Cloud, Oracle Responsys, Iterable, or Adobe Journey Optimizer. ~ Hands-on experience with SQL, Excel, and data visualization platforms (e.g., Power BI, Tableau). ~ Familiarity with generative AI technologies and their application in marketing workflows. ~ Experience analyzing campaign performance across channels (email, display, direct mail, social, etc.).
Enjoy a hybrid work environment that promotes work-life balance. Comprehensive medical, dental, and vision coverage starting from your first day. Employer 401k match and employer contribution to a pension plan. Opportunities for associate engagement in various social programs and community involvement initiatives backed by the company. #
The Analyst will leverage mid-level analytical capabilities and platform experience to manage, analyze, and interpret customer and campaign data, delivering data-driven insights that improve targeting and increase campaign ROI.
This is a hybrid position in our Livonia, MI office.
Data Management:
Collect, organize, and manage campaign data from various touchpoints using tools such as Adobe Campaign, Salesforce Marketing Cloud, or Iterable. Ensure data accuracy and integrity through QA and governance practices. Create refined audience segments based on demographic, behavioral, and transactional data. Use AI-powered tools and predictive modeling techniques to identify high-potential audiences. Generative AI Integration: Leverage generative AI tools (e.g., ChatGPT, Salesforce Einstein, Adobe Sensei) to automate routine marketing operations, generate dynamic content, recommend optimizations, and reduce manual effort. Campaign Analysis:
Evaluate campaign performance using tools such as Power BI, Tableau, or native analytics platforms. A/B testing, holdout groups). Partner with MarTech and Data Engineering teams to connect campaign systems with CDPs, CRMs, and data lakes for an integrated view of customer data. Technology Stewardship:
Stay current with marketing technology trends, including generative AI, machine learning, and customer data platforms (CDPs). Bachelor’s degree in Marketing, Data Science, Business, or a related field preferred. ~3–5 years of experience in marketing analytics, marketing operations, or campaign execution roles. ~ Demonstrated ability to work with tools such as Adobe Campaign, Salesforce Marketing Cloud, Oracle Responsys, Iterable, or Adobe Journey Optimizer. ~ Hands-on experience with SQL, Excel, and data visualization platforms (e.g., Power BI, Tableau). ~ Familiarity with generative AI technologies and their application in marketing workflows. ~ Experience analyzing campaign performance across channels (email, display, direct mail, social, etc.).
Enjoy a hybrid work environment that promotes work-life balance. Comprehensive medical, dental, and vision coverage starting from your first day. Employer 401k match and employer contribution to a pension plan. Opportunities for associate engagement in various social programs and community involvement initiatives backed by the company. #