Nordstrom is hiring: Digital Marketing Manager - Affiliates & Influencer (Hybrid

Overview

The Digital Marketing Manager - Affiliates & Influencer role leads the strategic planning, execution, and optimization of Nordstrom’s Affiliate Influencer Marketing Program. This role manages full-funnel initiatives, driving performance through customer-led optimizations and data-driven strategy. The Manager works cross-functionally to ensure campaigns and always-on activities align with marketing priorities, while also serving as a key liaison with agency partners, vendors, and creators to drive operational excellence and long-term growth.

Responsibilities

• Own the development and execution of affiliate influencer strategies for both Nordstrom and Rack banners, ensuring alignment with marketing priorities and performance goals
• Lead campaign planning to drive growth across influencer networks and direct creator relationships
• Act as a primary point of contact for agency partners and affiliate vendors, ensuring strategic collaboration, innovation, and accountability
• Collaborate closely across internal teams including Paid, Brand, Merchandising, Enablement, Product, Finance, Sourcing, and Analytics
• Drive operational excellence through budget management & forecasting, process refinement, and platform improvements

Qualifications

• 8+ years of experience in affiliate influencer marketing with full program ownership
• Bachelor's degree in marketing, advertising, business, or a related field
• Advanced experience with affiliate platforms and creator networks including performance tracking, campaign workflows, incentive models, and storefronts
• Demonstrated ability to lead testing and measurement plans that inform strategic direction
• Experience leading agency and vendor collaboration to deliver program innovation and growth
• Ability to influence and negotiate priorities across various stakeholder groups
• Prior experience managing multi-million-dollar annual budgets
• Retail Media experience is a plus

Benefits

Nordstrom offers a variety of benefits to support employees and their families, including Medical/Vision, Dental, Retirement and Paid Time Away; Life Insurance and Disability; Merchandise Discount and EAP Resources. The pay range and related details are provided below and may vary by location.

• Medical/Vision, Dental, Retirement and Paid Time Away
• Life Insurance and Disability
• Merchandise Discount and EAP Resources

Pay range: $103,500.00 - $175,000.00 annual. Pay offers may include performance-based incentives/bonuses. Benefits include 401k, PTO accruals, holidays, and more. Eligibility requirements may apply based on location, job level, classification, and length of employment.