Media Planner Job at BBQ Holdings, Inc. in Vancouver

In this new and engaging role, the Media Planner champions Papa Murphy's commitment to quality, service, integrity, and teamwork by:

Overview

• Developing and executing comprehensive national digital media strategies and plans to meet business goals and KPIs.
• Providing channel, platform, and high-level strategic recommendations as well as a test roadmap to ensure optimal spend and maximum results.
• Including budget and flight recommendations as well as audience research and KPI definition.

Responsibilities

• Strategic plan clearly defined to drive incremental transactions and revenue.
• Seamless execution of evergreen and promotional campaigns.
• Campaign setup including audience research/strategies, best-practice configuration, trafficking, monitoring, reporting, and optimizations.
• Manage day-to-day operations of national digital media campaigns (e.g., CTV, Online Video, Programmatic Display, Audio, Native, etc.).
• Vendor management, platform execution, creative assignment, tracking/tag setup, geo-targeting, bidding strategies, A/B testing, and measurement.
• Note: paid search and paid social are handled by other team members.
• Provide proactive updates, create detailed reports and analyses to identify opportunity areas.
• Emphasize A/B testing, creative optimization, and driving sales performance.
• Optimize campaigns to increase ROI and overall campaign effectiveness.
• Opportunity to redefine reporting and data visualization for the team.
• Support local teams nationwide with strategic guidance and integrate local and national media plans/reports.
• Monitor industry trends and changes in the digital landscape; apply new features and updates to improve campaign performance.
• Meet with vendors for updates and maintain vendor relationships.
• Collaborate with cross-functional teams to ensure cohesive marketing strategies and user experience across channels.
• Work with internal creative, digital, and brand teams to share learnings and determine production needs and best practices.
• Collaborate with other team members (e.g., paid search & paid social managers, Solutions Architect, Brand Manager) to plan and execute successful paid media campaigns.
• Work with analytics to carry out incremental transaction and attribution modeling.
• Represent the company with media vendors/partners.

What We Bring To The Table

• Salary range: $75,000 to $85,000. Actual offer may vary based on location, experience, and/or education.
• Competitive benefits including medical, dental, vision, HSA, and FSA (dependent care/medical).
• Company-paid life, accidental death & dismemberment, and long-term disability insurance.
• Optional supplemental life, accidental death & dismemberment, and short-term disability insurance.
• 401(k) with employer match and immediate vesting.
• Paid time off accrual starting at 10 days per year, with increases up to 20 days.
• 40 hours of accrued Paid Sick and Safe Time annually.
• 10 paid holidays per year, plus 2 floating holidays.
• 8 hours of Papa Cares Volunteer Hours per year.
• Paid Parental Bonding Leave.
• Tuition Assistance and Employee Assistance Program.
• 50% pizza discount at Papa Murphy's Company Stores.

What You Bring To The Table

• Proven experience in creating and executing successful paid digital media campaigns that drive conversions and revenue growth.
• Understanding of acquisition funnel, performance marketing KPIs, and profitability levers.
• Excellent strategic thinking and problem-solving skills.
• Strong communication and leadership abilities; able to work independently and collaboratively; interested in building processes that do not yet exist.
• Detail-oriented, proactive, self-starter; able to manage tasks and timelines independently.
• Strong analytical skills and ability to interpret complex data to make data-driven decisions.
• Experience with Google Analytics and/or other analytics tools preferred.
• Proficiency with Excel, including pivot tables.
• Experience in ad agency environments, multi-location franchise businesses, and low-funnel KPIs is preferred.
• Hands-on programmatic setup/execution and 1P data platforms experience is preferred.

Foundations Of Your Career

• 5+ years in digital media planning/buying, with at least 1 year in a strategic role.
• Bachelor's degree in Marketing, Communications, Business or related field, or equivalent work experience.
• Advanced certifications in Programmatic, CTV, or digital marketing are a plus.

Please Note

The intent of this job description is to represent the duties and responsibilities required for this position. It is not a declaration of the total duties and responsibilities of any specific position. Employees may be directed to perform tasks beyond those listed.

Papa Murphy's International, Inc. provides equal employment opportunities to all employees and applicants and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Job Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industries: Restaurants