Director of Media Job at MetricsEdge in Phoenix

Overview

MetricsEdge is a digital analytics and performance marketing agency headquartered in Phoenix, AZ. We are a team of intellectually curious, data-obsessed marketers who thrive on solving complex challenges for our clients. We operate with ownership, integrity, and a growth mindset—taking our clients’ business goals as seriously as our own. We are seeking an experienced, strategic, and results-oriented Director of Digital Media to help lead our growing digital media team. This is a high-impact leadership role that blends media strategy, campaign execution, and performance measurement with team development and client success.

Responsibilities

• Strategic Leadership: Develop and oversee integrated digital media strategies across paid search, social, display, video, and emerging channels that align with client business goals and KPIs.
• Team Leadership & Development: Lead, mentor, and grow a team of digital media professionals, ensuring operational excellence, skill development, and performance accountability.
• Media Planning & Execution: Oversee the planning, execution, and optimization of cross-channel campaigns—ensuring efficiency, innovation, and alignment with overall marketing strategies.
• Performance Measurement: Drive a data-first approach to campaign management. Establish performance benchmarks, monitor KPIs, and lead reporting initiatives to deliver actionable insights to clients.
• Client Partnership: Serve as a strategic partner to key clients, providing thought leadership, media consultation, and performance recommendations. Participate in high-level client meetings and communications.
• Budget Management: Ensure campaigns are effectively paced and budgeted, maximizing ROI and maintaining financial accountability.
• Cross-Functional Collaboration: Work closely with analytics, CRO, creative, and traditional media teams to build integrated strategies and drive full-funnel performance.
• Innovation & Growth: Stay ahead of industry trends, platform updates, and digital innovations, applying them to client strategies to maintain a competitive edge. Lead the adoption of new technologies and automation tools to streamline workflows, enhance efficiency, and improve campaign performance.

Qualifications & Skills

• Must be located in Arizona (or open to relocation)
• 7–10 years of progressive experience in digital media, including agency experience with a focus on lead generation/e-commerce
• Proven track record of leading high-performing teams and managing multi-channel campaigns
• Deep expertise in media platforms such as Google Ads, Meta Ads Manager, LinkedIn, YouTube, and DSPs (e.g., The Trade Desk)
• Strong command of analytics platforms including Google Analytics, Google Tag Manager, and Google Search Console
• Demonstrated ability to interpret complex data sets into clear strategies and recommendations and demonstrate proficiency in advanced attribution modeling, predictive analytics, and marketing mix modeling
• Exceptional communication, presentation, and stakeholder management skills
• Highly organized, with a meticulous attention to detail and a proactive mindset
• Experience with conversion rate optimization is a strong plus

Why Join MetricsEdge?

We foster a culture of ownership, curiosity, and continuous learning. At MetricsEdge, you'll have the opportunity to make a meaningful impact, lead strategic initiatives, and help shape the future of digital marketing for top-tier clients.