Roborock
Direct message the job poster from Roborock
Overview
PR Manager role focused on developing and implementing strategies to strengthen brand awareness and reputation in Germany.
Responsibilities
- Develop and implement PR strategies to strengthen brand awareness and reputation in Germany
- Build and maintain strong, long-term relationships with key media and journalists
- Support product launches, promotions, and marketing campaigns by planning and executing PR initiatives such as press briefings, media content coordination, media sourcing and placement, and event-driven communications
- Manage PR agencies and external partners to ensure alignment with brand objectives and effective execution
- Take ownership of the quality and volume of media coverage, follow up and monitor PR performance, and ensure the delivery quality of all PR initiatives
Qualifications
- 5+ years of PR experience, preferably in consumer electronics brands
- Excellent media network and understanding of German media landscape
- Strong writing and communication skills in German. English as the work language.
- Experience in media communication and relationship management
- Proactive, responsible, team-oriented, with strong multi-project management skills
Senior level
- Mid-Senior level
Employment type
- Full-time
Job function
- Marketing
Industries
- Computers and Electronics Manufacturing
- Appliances, Electrical, and Electronics Manufacturing
- Retail Appliances, Electrical, and Electronic Equipment