SharkNinja is a global product design and technology company with a diversified portfolio of lifestyle solutions. We are looking for an SEO Manager who is motivated, well organized, and has deep SEO experience. The SEO Manager will implement tactics in line with SharkNinja’s SEO Strategy and Roadmap across our US and Canada sites, reporting to the Senior Global SEO Manager and working with the Direct-to-Consumer (DTC) team to identify technical improvements, perform keyword and competitive research, and implement onsite SEO efforts.
Responsibilities
- Action initiatives from the SEO roadmap for SharkNinja websites in US and Canada
- Undertake regular site crawls and technical audits to identify on-site improvement areas
- Implement technical optimizations across the Shark and Ninja websites via the CMS or with dedicated stakeholders, in collaboration with Development as required
- Advise on the SEO impact of site changes with the Development and Experience teams
- Monitor and produce regular and ad-hoc reports on search rankings and competitor landscape
- Conduct thorough keyword research and use results to write and implement updates to meta titles, descriptions, H1s, and other on-page content to drive performance
- Collaborate with Marketing to transform keyword research and competitor gap analysis into actionable briefs, identifying opportunities to drive relevant organic traffic
- Report on success and failure with weekly, monthly, and quarterly metrics to key business stakeholders
- Advocate SEO best practices and the benefits of SEO to the wider team
- Maintain an up-to-date understanding of the current state of SEO across technical SEO, on-page/content optimization, inbound-linking, and authority development
Experience and Skills
- 3-5 years in an SEO role
- A solid understanding of SEO and demonstrable success, ideally in a fast-paced environment
- Ability to work autonomously and own projects from start to finish
- Deep understanding of the SEO process, including on-page and off-page
- Strong experience with tools such as Ahrefs, Moz, SEMrush, Google Search Console, Google Analytics, PageSpeed Insights, and more
- Ability to manage and prioritize multiple projects with strong organizational skills
- Excellent knowledge of search engine criteria/algorithm updates (Panda, Penguin)
- Fundamental understanding of HTML, CSS, and JavaScript
- Ability to devise creative SEO solutions across complex websites
- Excellent written and verbal communication skills
This is a hybrid role from our Needham MA location – 2/3 days a week in office.
Our Culture & What We Offer
At SharkNinja, we push past the bar every day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results. We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and learning programs. We empower personal and professional growth and strive to create an outragesly extraordinary community. Diversity, Equity, and Inclusion are vital to our global success, and we support all associates in bringing their authentic selves to work.
Learn More
SharkNinja’s Candidate Privacy Notice is available here: https://www.sharkninja.com/candidate-privacy-notice/
For candidates based in China, please visit: https://sharkninja.com/candidate-privacy-notice/china/
For candidates based in Vietnam, please visit: https://www.sharkninja.com/candidate-privacy-notice/vietnam/
Equal Opportunity
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation. We will consider reasonable accommodations consistent with legislation and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com
Job details: Boston, MA; salary range $83,000.00–$119,000.00; relocation not specified; apply through our careers page.