Web Communications Manager (52110) Job at Claflin University in Orangeburg

Duties

The Web Communications Manager reports to the Assistant Vice President for Communications and Marketing. Assumes responsibility for managing and maintaining all components of the website for the University; maintaining online forums, including topic pruning, archiving, and creating new forums and other campus communications, internal and external, as requested; and for the design, configuration, updates, and control/ access monitoring. Recommends and implements web content standards, policies, and procedures for Institutional Advancement's internal and external websites and to support organizational strategies. Develops and maintains web content; i.e., e-marketing, blogging, flash and other media. Specific duties include:

• Ensure content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience
• Utilize the CMS and AI as needed to generate, manage and approve content
• Ensure Web Content Accessibility Guidelines (WCAG) compliance
• Map content strategies for the website that support and extend marketing initiatives and support institutional success
• Establish workflow for requesting, creating, editing, publishing, and archiving content
• Work with university resources to create a library of web tools including imagery, video, and student profiles
• Review and report on traffic usage analytics
• Stay abreast of current emerging digital trends, best practices, and technologies
• Write, edit and approve content
• Develop and implement content strategy plan
• Create a library of web resources
• Follow and report on web traffic analytics and effectiveness
• Support the University’s social media communications
• Support special events as needed (which may entail some evenings and weekends)
• Perform any other duties within the scope of this position
• Serve as liaison to departments
• Create and maintain a library of web resources
• Support content contributors

Duties (continued):

Bachelor\'s degree in web design, information technology design, communications or related field required. A master\'s degree is preferred. Equivalent work experience may be substituted for the education requirement. At least three to five years of experience working with websites and related technology. Previous experience using WordPress is required. Proficiency in Microsoft applications and Microsoft Framework is required. Must be able to work independently with minimum supervision and function efficiently in a fast-paced environment. Excellent oral and written communications skills with a customer-centered focus, strong organizational skills, attention to detail, customer service and a can-do attitude are imperative.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing, Public Relations, and Writing/Editing
• Industries: Higher Education

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