Product Marketing Director opportunity at Poppulo. We’re seeking an experienced product marketing leader to shape and lead the development of our solutions for HR, IT, Corporate Communications, Sales, Operations, and Internal Communications within the Employee Communications line of business. This role operates at a strategic level, driving a comprehensive solutions marketing strategy that directly impacts the growth of our business. You’ll partner with sales, product management, marketing, and partnerships to position and package our platform for maximum market impact.
Reporting to the General Manager, Employee Communications, you’ll influence how our solutions are presented and adopted, while collaborating across the organization to drive measurable results.
Key Responsibilities- Segment target markets and define the ideal customer profile to position our solutions
- Develop and maintain buyer personas to influence product positioning and solution development
- Drive competitive analysis and apply insights across functional and sales teams
- Collaborate with Product Management to maintain visibility into product capabilities and roadmap; provide market insights to product direction
- Understand market dynamics and solution features to position them in marketing programs
- Develop and oversee go-to-market strategies; support cross-functional adoption of solutions
- Develop solution messaging and materials; work with sales and marketing to increase mindshare and product adoption
- Deliver an enterprise sales enablement strategy tied to revenue targets; promote internal awareness of enablement initiatives
- Plan joint marketing campaigns to grow pipeline and revenue through ABM, events, digital marketing, and sales outreach
- Establish, track, and measure KPIs to understand impact on sales cycles and pipeline
- Drive thought leadership programs for the solutions
- Results-driven with ability to deliver commitments on time and meet business goals
- Strategic thinker with creative problem-solving and analytical skills; able to execute
- Highly collaborative in a geographically distributed environment
- Proven ability to drive cross-functional teams and influence without authority
- Ability to translate solution benefits into actionable sales messaging
- Self-starter who navigates ambiguity in a dynamic, high-growth environment
- Strong team player who builds cross-functional relationships and trust
- Customer-driven and analytical; leverages data to inform decisions
- Strong communication, critical thinking, and interpersonal skills
We offer a competitive annual base salary of USD 140,000-160,000 (gross), plus variable compensation. The final offer is tailored to the candidate’s skills, experience, and location. In addition to salary, Poppulo provides a comprehensive rewards package including performance-based incentives, health insurance options, life insurance, flexible work arrangements, professional development, and other perks.
Why Us?- Excellent workplace culture
- Competitive salary
- Company performance-related bonus
- Medical insurance
- Flexible working hours
- Educational assistance
- In-house soft skills training
We are a values-driven organization that encourages employees to bring their authentic selves to work and empowers everyone to make a tangible impact. We offer a dynamic environment with driven, fun, and flexible individuals who thrive on challenge and responsibility. We live the Poppulo values daily:
- Bring Your Best Self – be authentic and strive to improve
- See it. Own it. Solve it. – innovate, set high standards, and foster learning
- Together We’re Better – value diversity, build trust, and collaborate
Poppulo is an equal opportunity employer. We are committed to protecting your privacy. For details on how we collect, use, and protect your personal information, please refer to our Job Applicant Privacy Policy.
Job Details- Seniority level: Mid-Senior level
- Employment type: Full-time
- Job function: Marketing and Sales
- Industries: Software Development