Automotive Reporter Job at Gannett in McLean

Gannett is seeking a consumer-focused Automotive Reporter to join our national cars coverage team. This journalist will create compelling, audience-driven content that explores the past, present, and future of automobiles in the U.S.

We're looking for a car enthusiast with strong storytelling skills and a deep understanding of how to serve one or more of these key audience segments:

• Auto shoppers and buyers
• Auto owners and maintainers
• Auto enthusiasts and hobbyists

This role supports Gannett's strategic goal of growing engaged audiences through high-quality, platform-optimized automotive content. You'll work closely with editors and reporters across the network to deliver timely, relevant, and innovative coverage that resonates with readers on multiple platforms.

This is a full-time, benefits-eligible position. The role is remote, though candidates may also be based in a Gannett local market.

Responsibilities:

• Report and write stories that serve consumer needs and interests across the automotive space
• Pitch timely ideas based on trends, news, and audience demand
• Create content optimized for newsletters, search, and social media
• Collaborate with editors and reporters across the network to amplify reach
• Balance quick-turn news with enterprise features and long-form projects
• Build and maintain relationships with sources across the automotive industry
• Monitor performance metrics and adjust strategies to improve engagement

What You'll Need to Thrive:

• A passion for cars and car culture
• Strong writing, reporting, and multimedia storytelling skills
• Familiarity with SEO, social media best practices, and audience analytics
• Ability to work independently and collaboratively in a fast-paced environment
• Clear, concise writing that avoids jargon and connects with readers
• Creative ideas for engaging coverage across platforms

Requirements:

• Proven experience in journalism, content creation, or digital media
• Excellent news judgment and communication skills
• Experience covering automotive topics or consumer-focused reporting (preferred)
• Video production or editing skills (preferred)
• Knowledge of newsletter strategy and performance metrics (preferred)
• Employment is contingent on passing a post-offer, pre-employment background check

Performance Metrics

• Growth in audience engagement across target segments
• Search and social referral performance
• Newsletter open and click-through rates
• Timeliness and relevance of coverage
• Collaboration and contribution to team goals

Application Instructions:

We're eager to learn more about you and how you'd approach this role. When applying, please upload a single PDF document that includes:

Your resume (1-2 pages)

A cover letter outlining your approach to automotive coverage

Links to 3-6 samples of your work that best reflect your skills and experience

Completing these steps ensures your application receives the highest consideration.

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The hourly rate for this role will range between $24.28 and $37.94. Variable compensation is not reflected in these figures and based on the role, may be applicable. Exact compensation may vary based on skills, experience, location, and union representation, if applicable.
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