Catapult Solutions Group
Senior Lifecycle Marketing Manager
Catapult Solutions Group, Mountain View, California, us, 94039
Overview This range is provided by Catapult Solutions Group. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Before applying for this role, please read the following information about this opportunity found below. Base pay range $92.00/hr - $97.84/hr Direct message the job poster from Catapult Solutions Group Job title
Job Title:
Senior Lifecycle Marketing Manager Location & schedule
Hybrid in Mountain View CA
(3-days on site per week) Employment
No C2C Candidates Responsibilities
Design, launch, and manage multiple end-to-end campaigns while maintaining optimal segmentation, frequency, cadence, sequencing, and orchestration across email, in-product display, push, and SMS channels. Identify the customer insights and data needed to construct, roadmap and measure effective go-to-market strategies. Own the deliverables, deadlines, and measurement of campaign automations in Martech, Automation, and Project Management platforms (Eloqua, Marketo, QuickBase, Campaign Manager, etc) to drive conversion, unit growth, and revenue. Deeply understand customer and behavioral data and how marketing attributes are used to best segment and target campaigns. Partner with Data Scientists and operational teams to drive segmentation effectiveness through the use of models and AI. Partner with analytics org to build, roadmap, and measure ongoing testing and optimizations. High level of comfort with directing A/B/Split testing, building measurement plans, identifying progress and insights against KPIs and leading an ongoing roadmap of optimizations. Partner closely with cross functional teams within marketing (go-to-market managers, product marketing, marketing ops, creative and development) to execute campaigns against the Business and Lifecycle Marketing vision. Understand when and how to best engage with teams outside of marketing in order to move projects forward and ensure optimal results. Required Skills
CRM marketer with 6 or more years of experience in b2c or b2b lifecycle marketing. Strong analytical and problem-solving skills to understand data sources, martech capabilities, data mapping, campaign logic, and campaign performance. Use of Eloqua, Marketo or Campaign Manager is a plus. Exceptional executional and project/time management skills. Passion and ability to be agile in campaign development, execution and delivery of results. Comfortable partnering with technical teams to optimize use of data, modeling, AI and martech stack to drive marketing effectiveness. Ability to manage multiple complex projects, stakeholders, and competing priorities. Ability to create long term learning agendas to iterate and learn quickly to optimize campaigns against business KPIs. Seniority level
Mid-Senior level Employment type
Contract Job function
Marketing and Project Management Referrals increase your chances of interviewing at Catapult Solutions Group by 2x
#J-18808-Ljbffr
Before applying for this role, please read the following information about this opportunity found below. Base pay range $92.00/hr - $97.84/hr Direct message the job poster from Catapult Solutions Group Job title
Job Title:
Senior Lifecycle Marketing Manager Location & schedule
Hybrid in Mountain View CA
(3-days on site per week) Employment
No C2C Candidates Responsibilities
Design, launch, and manage multiple end-to-end campaigns while maintaining optimal segmentation, frequency, cadence, sequencing, and orchestration across email, in-product display, push, and SMS channels. Identify the customer insights and data needed to construct, roadmap and measure effective go-to-market strategies. Own the deliverables, deadlines, and measurement of campaign automations in Martech, Automation, and Project Management platforms (Eloqua, Marketo, QuickBase, Campaign Manager, etc) to drive conversion, unit growth, and revenue. Deeply understand customer and behavioral data and how marketing attributes are used to best segment and target campaigns. Partner with Data Scientists and operational teams to drive segmentation effectiveness through the use of models and AI. Partner with analytics org to build, roadmap, and measure ongoing testing and optimizations. High level of comfort with directing A/B/Split testing, building measurement plans, identifying progress and insights against KPIs and leading an ongoing roadmap of optimizations. Partner closely with cross functional teams within marketing (go-to-market managers, product marketing, marketing ops, creative and development) to execute campaigns against the Business and Lifecycle Marketing vision. Understand when and how to best engage with teams outside of marketing in order to move projects forward and ensure optimal results. Required Skills
CRM marketer with 6 or more years of experience in b2c or b2b lifecycle marketing. Strong analytical and problem-solving skills to understand data sources, martech capabilities, data mapping, campaign logic, and campaign performance. Use of Eloqua, Marketo or Campaign Manager is a plus. Exceptional executional and project/time management skills. Passion and ability to be agile in campaign development, execution and delivery of results. Comfortable partnering with technical teams to optimize use of data, modeling, AI and martech stack to drive marketing effectiveness. Ability to manage multiple complex projects, stakeholders, and competing priorities. Ability to create long term learning agendas to iterate and learn quickly to optimize campaigns against business KPIs. Seniority level
Mid-Senior level Employment type
Contract Job function
Marketing and Project Management Referrals increase your chances of interviewing at Catapult Solutions Group by 2x
#J-18808-Ljbffr