PRI Technology is hiring: Advertising Operations Manager in New York

Overview

Senior Technical Recruiter at PRI Technology

Qualifications

• 4+ years of experience in digital advertising operations, with hands-on experience in Meta, LinkedIn, and Google Ads.
• Experience managing campaigns in regulated industries, preferably financial services. Proven ability to work across multiple teams and different Lines of Business.
• Strong understanding of paid media strategy, targeting, and performance metrics across social and search.
• Experience with pixel implementation, tag management systems, and campaign QA.
• Familiarity with ad servers (e.g., Google Campaign Manager) and analytics platforms.
• Excellent attention to detail and superior organizational skills.
• Strong communication and project management abilities.

Preferred Skills

• Experience managing and executing enterprise-level campaigns and large-scale media budgets.
• Knowledge of financial advertising regulations.
• Familiarity with project management tools (e.g., Workfront).
• Strong project management skills, including timeline management and stakeholder coordination.
• Experience leading cross-functional initiatives across marketing, compliance, and analytics teams.

Key Responsibilities

• Campaign Execution & Trafficking: Manage end-to-end setup, QA, and launch of paid campaigns across Meta Ads Manager, LinkedIn Campaign Manager, and Google Ads.
• Responsible for creating and managing campaign timelines and project managing launch details and schedules.
• Implement and troubleshoot tracking pixels, UTM parameters, and conversion events while ensuring compliance with financial advertising regulations.
• Ensure proper audience targeting, creative rotation, and budget pacing across platforms.
• Platform Expertise: Serve as the internal expert on Meta, LinkedIn, and Google Ads, with a deep understanding of platform capabilities and limitations specific to financial services.
• Stay current on platform updates, ad policy changes, and new ad formats—especially those impacting financial products and services.
• Provide strategic guidance on campaign structure, bidding strategies, and audience segmentation tailored to financial audiences (e.g., brokers, advisors, business decision-makers).
• Operational Excellence: Develop and maintain SOPs for campaign trafficking, delivering of creative specs, landing page alignment and reporting workflows with a focus on compliance and audit readiness.
• Collaborate with media planners, compliance/legal teams, creative, and analytics to ensure seamless and compliant execution.
• Identify and implement process improvements to increase efficiency and reduce risk.
• Reporting & Optimization: Ensure accurate data collection and attribution across all platforms.
• Monitor campaign performance, spending, pacing, budgets and delivery; flag issues and recommend optimizations.
• Partner with analytics teams to support reporting dashboards and actionable insights, especially around lead quality and conversion tracking.
• Attend performance reporting meetings and track optimization recommendations.
• Cross-Functional Collaboration: Work closely with compliance and legal teams to ensure all advertising meets regulatory standards
• Liaise with Meta, LinkedIn, and Google account reps to troubleshoot issues and leverage platform support.
• Coordinate with external vendors and partners as needed.

Seniority level

• Mid-Senior level

Employment type

• Contract

Job function

• Advertising
• Industries: Insurance and Insurance and Employee Benefit Funds

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