Social Media Strategist Job at VITAS Healthcare in Miami

Overview Strategist of Social Media will spearhead the development and execution of a comprehensive social media strategy. The ideal candidate will possess at least seven years of experience in social media marketing and a bachelor's degree in marketing, communications, or a related field. In this role, you can create engaging social media strategies that turn followers into ambassadors. You will ensure the content is representative of a best-in-class healthcare provider to each of its unique audiences, including medical partners, job seekers, patients, families, and volunteers. You will collaborate with team members to identify business objectives and implement creative social campaigns to achieve those goals through compelling stories, videos, photos, infographics, polls, and more. All duties and responsibilities are to be performed in accordance with VITAS Healthcare Corporation’s policies, procedures, guidelines, contractual commitments, and governmental regulations. Responsibilities Creates and executes a social media strategy in line with the content strategies for various audiences. Create, maintain, and execute on a detailed calendar ensuring the VITAS brand is represented through compelling storytelling. Works with Creative and Content Strategy teams to create written and visual content for multiple platforms. Oversees engagement across platforms by building and moderating communities, responding to comments, and keeping members engaged. Analyzes and reports on social media performance by monitoring metrics like reach, engagement, and conversions. Plans and executes campaigns. Building relationships with influencers and other strategic partners. Project manages work in the team\'s work management tool: Workfront. Participate in a variety of internal and external marketing programs and projects. Qualifications 7+ years’ experience in social media marketing and/or digital marketing Strong organizational skills with a proven ability to manage multiple projects with competing deadlines and priorities Ability to manage relationships with key stakeholders, writers, designers, and multimedia creators Detail-oriented, intellectually curious, and able to build effective working relationships Creative and innovative thinker; able to work independently as needed Strong editorial instincts and command of the English language Experience with the healthcare industry strongly preferred Proficiency in Microsoft 365 (Word, PowerPoint, Excel, SharePoint & Teams) Some familiarity with Photoshop (preferred) Education Bachelor’s degree in communications, marketing, business or related field from an accredited college or university or the international equivalent required. Certification & Licensure None required for this position. Reasonable Accommodations Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job. About Us VITAS Healthcare is the nation’s leading provider of end-of-life care, and has the resources and expertise to support your personal and professional growth. As a member of the VITAS team, you’ll find fulfillment working for a people-focused organization dedicated to making a difference in the lives of others. You will be more than just an employee: You will be counted on as an expert in your field, and as a valued team member whose efforts are respected and vital to our hospice mission. All VITAS employees commit to fulfilling their duties and responsibilities with the highest regard for professionalism, collaboration and teamwork, and an eye focused constantly on growth and improvement. We serve with commitment and compassion, and position ourselves for the future by embracing, innovating, and leading change. If you are that person, make your voice heard—find your purpose at VITAS today. Benefits Competitive compensation Health, dental, vision, life and disability insurance Pre-tax healthcare and dependent care flexible spending accounts Life insurance 401(k) plan with generous company match Cancer and/or critical illness benefit Tuition Reimbursement Paid Time Off Employee Assistance Program Legal Insurance Roadside Assistance Affinity Program Choose a Career with VITAS #J-18808-Ljbffr