Worcester Interactive is hiring: SEO/SEM Specialist in Worcester

Overview

Worcester Interactive is a growing digital marketing agency in Worcester, MA, specializing in digital advertising, social media management, and web design for small to medium-sized businesses. We’re hiring an SEO/SEM Specialist to devise and implement our SEO strategy, create and manage digital ad campaigns, and report directly to the Brand Strategist.

Responsibilities

• Own performance across organic/paid search from research and strategy through execution, optimization, and reporting.
• Collaborate with content, web, and creative teammates to drive measurable growth in traffic, leads, and revenue.
• Build and maintain SEO roadmaps (technical, on-page, and local).
• Develop paid search and paid social strategies aligned to client goals and budgets.
• Define KPIs and relevant benchmarks, including ROAS, CPC, CTR, CVR, and impression share.
• Lead on-page content optimization strategy (titles, headers, schema, internal linking, meta descriptions, geotagging, and image alt text).
• Coordinate technical SEO audits and fixes (Core Web Vitals, crawl/indexing, site architecture, blog publishing, robots.txt).
• Manage local SEO (Google Business Profile, name/address/phone number consistency, directory listings, backlinks, and reviews).
• Collaborate with writers/designers to publish SEO content and landing pages.
• Build and optimize digital ad campaigns on platforms such as Google, Meta, LinkedIn, Pinterest, and TikTok.
• Structure and scale ad accounts with compelling ad copy, visuals, and extensions.
• Manage budgets, bidding strategies, keywords, placements, audiences, and remarketing.
• Implement and test landing pages and conduct A/B tests to improve ad engagement, conversion rate, and quality score.
• Set up and validate conversion tracking on Google Analytics 4, Google Tag Manager, Google Ads, YouTube Analytics, Meta Pixel, and LinkedIn Analytics.
• Build and maintain reporting dashboards (e.g., Google Looker Studio) to deliver clear insights and action plans.
• Analyze search queries, auction insights, and funnel performance to inform iteration.
• Report weekly to the Brand Strategist and provide monthly business reviews.
• Partner with Web and Content teams to align SEO/SEM with site UI/UX, page load speed, and CRO.
• Familiarity with updating tasks and projects on internal CRM software (e.g., Trello, Zoho, Asana, Monday.com, ClickUp).
• Educate clients on SEO/SEM best practices and evolving search trends.

About You

• Analytical, detail-oriented, and comfortable owning results end to end.
• Strong communicator who can translate data into plain-language recommendations.
• Highly organized with the ability to prioritize, manage deadlines, and juggle multiple accounts.
• Proactive problem-solver who takes initiative and thrives in a fast-paced, team-first environment.
• Motivated by client outcomes and continuous improvement.

Required Skills & Qualifications

• 1–3+ years hands-on SEO and SEM experience (agency experience a plus).
• Proficiency with Google Ads, Meta Ads, LinkedIn Ads, Pinterest Ads, Google Analytics 4, Google Tag Manager, and Google Search Console (other ad platforms like Reddit or Bing a plus).
• Working knowledge of keyword tools (SEMrush, SE Rankings, Ahrefs, AnswerThePublic, or similar).
• Experience building dashboards in Google Looker Studio (or equivalent).
• Comfortable with basic HTML/CSS and CMS platforms (WordPress required; Shopify/BigCommerce a plus).
• Demonstrated success improving search rankings, site traffic, and/or paid media ROI.

Preferred Experience

• CRO and landing page testing (A/B tools such as Figma, Typeform, or HotJar).
• Schema markup implementation and local SEO at scale (multi-location).
• Feed management for Google Shopping, Merchant Center, and Performance Max campaigns.
• Experience coordinating technical fixes with web designers and developers, including Core Web Vitals.

Other

• The position is based in our Worcester, MA headquarters.
• Hybrid flexibility available after an initial onboarding period.
• Occasional client meetings and presentations required.

Diversity & Inclusion

Worcester Interactive is an equal opportunity employer that evaluates applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law.

Job Details

• Job Category: SEO / Digital Ads
• Job Type: Full-Time
• Job Location: Worcester, MA