B2B Growth Marketer for an eLearning company Job at eTraining Inc in Germany

About the Company

eTraining Inc. is a forward-thinking eLearning company dedicated to delivering high-impact workplace safety training and certification programs. With over 14 years of experience, we help mid-to-large companies elevate their safety standards through engaging, effective online education. We operate as a fully remote team and take pride in our open, collaborative, and no-micromanagement culture, where motivated professionals are trusted to take ownership and drive results.

About the Role

We are seeking a highly motivated, experienced B2B Growth Marketer with a strong background in lead generation and funnel optimization. This role is key to driving qualified leads, increasing brand visibility, and supporting course sales through multi-channel marketing efforts. The ideal candidate will thrive in a remote, entrepreneurial environment and excel at building scalable systems, collaborating cross-functionally, and using data to inform strategy.

This is a Full-Time remote position.

Your responsibilities

• Own and manage the marketing funnel, developing lead magnets, landing pages, and email flows to attract and convert high-quality leads.
• Manage or directly execute paid media buying, and evaluate media buyers to ensure ROI-positive ad spend.
• Identify and recruit Subject Matter Experts (SMEs) to collaborate on authority-building content like blogs, webinars, and podcasts.
• Research and identify where our ICPs (VPs of Safety at mid-to-large companies) spend time online, and ensure our presence in those spaces.
• Take ownership of the marketing technology stack (HubSpot, Klaviyo, Google Analytics, etc.), ensuring smooth integration and accurate lead tracking.
• Lead conversion rate optimization efforts on key landing pages, crafting compelling copy, running A/B tests, and improving funnel performance.
• Regularly meet with sales and operations stakeholders to align on campaigns, monitor lead quality, and support course launch initiatives.
• Act as a strategic liaison between sales and operations to ensure marketing aligns with business needs and supports growth.
• Gather market feedback to inform campaign strategy and help shape new course development.

Qualifications

• Excellent English written and verbal communication skills.
• 3-5+ years of B2B marketing experience, ideally in eLearning, online training, or course-based businesses.
• Proven success in generating qualified leads and driving course/program sales.
• Expertise in building and optimizing full marketing funnels (lead magnets, landing pages, email flows).
• Proficiency with ABM (Account-Based Marketing) and multi-channel outreach.
• Strong copywriting skills for landing pages, email sequences, and conversion-focused content.
• Skilled in content strategy – including content calendars, blogs, LinkedIn, webinars, and SME-driven content.
• Hands-on experience with HubSpot Marketing Hub, Klaviyo, Google Analytics, LinkedIn, and SEO best practices.
• Familiarity with light website editing, CMS updates, and A/B testing tools.
• Comfortable analyzing and reporting on key marketing KPIs, campaign performance, and lead quality.
• A plus: experience using AI tools for content creation, SEO, or funnel optimization.
• Strong project management skills; able to take initiatives from strategy to execution with minimal oversight.
• Bonus: industry knowledge in safety training or certification.

Growth Opportunities / Perks

• Be the first dedicated marketer in a well-established, 14-year-old company – with full ownership over the marketing function.
• Huge potential for growth in title, compensation, and bonus opportunities as the business scales.
• Work in a collaborative, remote-first culture that values independence, trust, and results.
• Paid training and 3+ weeks of vacation annually.
• Covered travel expenses for company-related events or meetings.
• Flexibility in how you work – as long as you’re driving results, you’ll have room to manage your own schedule.
• The chance to make a real impact and grow alongside a company investing heavily in marketing for the first time.

This Position Is Perfect For You If…

• You’re resourceful and solutions-oriented.
• You love figuring things out, whether it’s optimizing a funnel, troubleshooting tech issues, or navigating new tools and strategies.
• You communicate clearly and collaborate with ease.
• You’re confident working cross-functionally with sales and operations, and you keep the team aligned through thoughtful communication.
• You’re driven by results and always looking to improve.
• You focus on outcomes, not just activity. You seek feedback, analyze performance, and continuously test and iterate to drive better results.
• You’re highly independent and can self-manage.
• You’re comfortable owning your role from end to end, managing your time, and consistently delivering without micromanagement.
• Our hiring process is made up of four parts, so please be aware that you will need to dedicate time for a questionnaire, a video, and two 1-on-1 interviews.
• Thank you for taking the time to consider this position. I look forward to hearing from you soon!