Door of Hope
Overview Description: Reporting directly to the Chief Development Officer, the Communications Manager oversees the organization’s promotion and advertising efforts to widen outreach, improve awareness of mission effectiveness among supporters, and increase donor engagement. A savvy communicator with a donor-centered approach, you will be responsible for championing our work in telling the Door of Hope story and how it is messaged in both written and verbal communications. You will create and manage a cohesive marketing strategy ensuring that all digital and print projects are planned and executed to meet deadlines.
Hours 40 hours per week, Monday through Friday, occasional overtime
4 days in-office in Pasadena, Fridays work from home
An occasional weekend or evening, as needed
Requirements Responsibilities
Written Communications :
Prepare all copy for fundraising & marketing materials, and integrate copy into well-designed content, including but not limited to the following
Annual and quarterly donor reports
Email copy (2-3 times per month)
Fundraising appeals (2-3 times per year)
Newspaper coverage (2-3 times per year)
Social media posts (3-5 times/week)
Electronic donorversary cards
Thank you and receipt letters
Marketing collateral (e.g., brochures, thank you cards, etc.)
Major donor proposals
Hope Stories - ongoing for a variety of use (2-3 times per month)
Planning and Strategy :
Create and manage annual marketing and communications strategy to maximize cohesive messaging between various platforms, including a communications calendar for digital platforms.
Create and maintain brand guidelines and compliance across organization
Create and manage the annual marketing budget to ensure expenditures are compliant with approved amounts.
Establish, monitor and assess Communication/Marketing KPIs across all digital and print platforms, adjusting strategy accordingly.
Project Management :
Design :
Own aspects of visual storytelling design, such as the Door of Hope website (depending on capacity and aptitude)
Depending on the workload and capacity of the Marketing & Design Specialist, design digital assets such as social media graphics, web banners, and electronic cards (e.g., donorversary, thank-you) and ensure integration of well-designed content across all platforms, including social media, email, and print materials.
Segmentation & Printer Coordination :
Develop segmentation for relevant outreach (e.g., fundraising appeals) to create a personalized touch to mass communications. Monitor results to discern effectiveness.
Serve as primary liaison with the printer for large segmented projects to ensure accuracy.
Produce Events :
Drive concept, theme and supporting ancillary items to create a compelling appeal
In collaboration with a videographer, produce all video content, about 6 videos per year. Examples: identify interviewees, conduct interviews, obtain appropriate b-roll, edit.
Draft and/or edit program scripts, as needed.
Execute all event-related content – invites, programs, party favors, etc.
Marketing & Design Oversight :
Supervise and provide direction for marketing & design efforts to ensure deliverables align with DOH’s mission, vision and marketing brand.
Other :
Seek opportunities to tell the Door of Hope story through the eyes of families, donors and staff via different approaches
Proactively work with CDO to create online cultivation journeys for various constituent groups
Other marketing and communications tasks that may come up
Qualifications A minimum of 2-4 years of relevant communications and copywriting experience
Non-profit development or marketing experience, preferred
2 years of supervisory experience, preferred
Excellent and proven communication skills, especially the ability to tell the Door of Hope story in writing
Demonstrated excellence in organizational skills
Relationally savvy, effective at building relationships, strong verbal communication
Creative self-starter with growth and learning mindset
Computer Skills: fluency in GSuite or MS365, MS Excel, Word, and PowerPoint
Familiarity with Adobe design software, Canva and WordPress preferred
Bachelor’s Degree or equivalent experience required
Compensation & Benefits Expected compensation (depending on experience): $75,000-$90,000
Competitive benefits package including:
Paid PTO : 12 sick days, 13 holidays, 10 vacation days (increases over tenure), 5 jury duty days, up to 5 bereavement days
Health Insurance: we cover 100% of your premium on our Kaiser Gold HMO, Anthem HMO, and Anthem PPO Plans
We over 50% of your dependents’ premium for our health insurance plan
Employer contribution to employee’s dental and vision premiums
Therapy Subsidy
403(b): 3% dollar-for-dollar match
Character and Values Christ-centered :
Faith: We have an active and personal relationship with Jesus Christ.
Calling: Out of a sense of calling, we go above and beyond to meet our mission.
Character: We demonstrate the character of Christ toward colleagues and families.
Empowering :
Trust: We trust one another, believe in one another, and give each other the freedom to take risks. (Mistakes are learning opportunities.)
Accountability: We nurture God-given strengths through coaching and accountability.
Holistic :
Whole Person: Our emotional, spiritual and personal well-being matter to one another.
Whole Organization: We are on one team with one mission. (We don’t do silos.)
Relationship :
Family: We love, celebrate, and pray with one another.
Reconciliation: We manage conflict, practice vulnerability, and pursue diversity with honesty and grace.
#J-18808-Ljbffr