Bath Concepts Independent Dealers is hiring: Marketing Director in Cincinnati

Overview

Windows Direct USA is a leading provider of energy-efficient windows, doors, bathrooms, and home improvement solutions. Based in Cincinnati, OH, we are a rapidly growing company seeking a results-driven Marketing Director to lead marketing efforts and drive scalable lead generation through multi-channel strategies.

Position Summary

As Marketing Director, you will lead all marketing initiatives from strategy to execution and be responsible for generating a steady flow of high-quality leads through field marketing, events, advertising, and collaboration with internal teams. This leadership role requires creativity, data-driven decision-making, and hands-on management experience within the home improvement or related industries.

Key Responsibilities

• Lead and manage the marketing department, including overseeing the call center, event staff, and internal support departments
• Develop and execute a robust, multi-channel marketing strategy focused on driving qualified lead generation and increasing appointments
• Oversee and optimize the canvassing program to ensure consistent performance and ROI
• Coordinate and manage participation in local home shows, expos, and community events to maximize brand visibility and lead capture
• Collaborate with the call center to align on lead flow processes, scripting, and campaign performance feedback
• Manage and track advertising across traditional media (TV, radio, print, direct mail) and digital platforms (Google Ads, Meta, programmatic, etc.)
• Maintain strong digital understanding, manage digital vendors, TV vendors, and direct response marketing in home improvement
• Manage the marketing budget and track KPIs
• Oversee the call center manager and lead generation management from start to end
• Support and manage the event marketing department
• Collaborate with the management team on business strategies and execution
• Monitor and analyze KPIs including CPL, conversion rates, and overall return on marketing investment
• Ensure consistency in brand messaging and visual identity across all marketing materials and channels
• Explore and implement innovative marketing tactics to support growth and market expansion

Qualifications

• Minimum of 5 years of marketing leadership experience, preferably within home improvement, remodeling, or related industries
• Proven track record in lead generation, direct-response marketing, and campaign management
• Strong leadership capabilities with experience managing diverse teams and collaborating across departments
• Proficient in data analysis, budgeting, and performance measurement
• Hands-on experience with digital marketing platforms, CRMs, and lead tracking tools
• Excellent communication, organizational, and project management skills
• Bachelor’s degree in Marketing, Business, Communications, or a related field required
• Ideally reside in Cincinnati or be willing to relocate

Compensation & Benefits

• Health Insurance
• 401(k) with company match
• Paid Time Off (PTO)

How to Apply

Please submit your resume and a cover letter outlining your relevant experience and why you’re a great fit for Windows Direct USA.

Location: Cincinnati, OH • Full-Time