Intuit
Overview The QuickBooks holistic search team is looking for a hands-on SEO and GEO Staff Marketing Manager to own and grow the organic search channel for QuickBooks. This is an individual contributor role with no direct reports, ideal for a subject matter expert who thrives on executing strategy and driving measurable results. You will be the key driver for all things SEO, responsible for developing and implementing a roadmap that increases relevant traffic and conversions.
Responsibilities Full SEO and GEO lifecycle: conducting keyword research and competitive analysis, performing technical audits, optimizing on-page elements, and partnering with writers to shape a high-performing content strategy.
Collaborate with product, engineering, and marketing partners to prioritize and launch initiatives, ensuring SEO best practices are embedded in projects.
Lead holistically with the SEO and GEO programs to drive revenue growth, new customer acquisition, and ROI.
Understand and employ SEO techniques such as organic content strategy, on-page optimization, and technical SEO.
Contribute to innovation, learning, and test plans to develop/optimize landing pages.
Analyze search marketing campaign performance and user behavior to derive insights and recommendations using internal and external data sources (e.g., Brightedge, Botify, Google Search Console, Adobe Analytics, and other in-house tools).
Proactively implement holistic search strategies for SERP savings and lead testing ideas and insights.
Work with analytics, research, agency, search engine, and other channel teams to uncover customer insights, develop metrics, and drive measurement and analysis.
Evaluate and identify new opportunities to prioritize fast experimentation and learning.
Qualifications 6+ years of SEO experience, with at least 4 years focused on technical SEO.
Proven ability to develop and scale a data-driven SEO strategy, including optimization for AI-powered search and GEO. [Generative engine optimization]
Entrepreneurial “test and learn” mindset and passion for trends and algorithm shifts.
Excellent communication and organizational skills; able to present strategies and results to stakeholders at all levels.
Experience with A/B testing, landing page optimization, and customer segmentation.
Strong prioritization and deadline management in a fast-paced environment.
Positive, results-driven attitude and collaborative approach.
Direct experience with mid-market B2B SEO campaigns is a plus.
Experience managing SEO and content agencies or vendors is a plus.
BA/BS degree in a relevant field or equivalent work experience.
What you’ll get / Compensation Intuit provides a competitive compensation package with a strong pay-for-performance approach. The expected base pay range is Southern California $150,500.00 - $203,500.00. This position is eligible for a cash bonus, equity rewards, and benefits in accordance with applicable plans and programs. Pay offered is based on factors such as job-related knowledge, skills, experience, and location. Intuit conducts regular pay comparisons to support fair pay for employees.
Additional Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing and Sales
Industries: Software Development
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In Summary: The QuickBooks holistic search team is looking for a hands-on SEO and GEO Staff Marketing Manager to own and grow the organic search channel for QuickBooks . Responsibilities include conducting keyword research and competitive analysis, performing technical audits, optimizing on-page elements, and partnering with writers to shape a high-performing content strategy .
En Español: Descripción El equipo de búsqueda holística QuickBooks está buscando un gerente de marketing del personal SEO y GEO práctico para poseer y hacer crecer el canal orgánico de buscadores. Este es un papel colaborador individual sin informes directos, ideal para un experto en temas que prospera ejecutando una estrategia y generando resultados medibles. Usted será el motor clave de todo lo SEO, responsable de desarrollar e implementar una hoja de ruta que incrementa el tráfico y las conversiones relevantes. Responsabilidades Full SEO y ciclo de vida GEO: llevar a cabo la investigación de palabras clave y análisis competitivo, realizar auditorías técnicas, optimizar elementos on-page y asociarse con los escritores para dar forma a una estrategias de contenido de alto rendimiento. Colaborar con productos, ingeniería y socios de marketing para priorizar y lanzar iniciativas, asegurándose de que las mejores prácticas de SEO estén integradas en proyectos. Implementar de forma proactiva estrategias holísticas de búsqueda para ahorro en SERP y ideas e información sobre las pruebas de leads. Trabajar con equipos analíticos, investigadores, agencias, motores de busca y otros canales para descubrir los conocimientos del cliente, desarrollar métricas y impulsar la medición y el análisis. Evaluar e identificar nuevas oportunidades para priorizar la experimentación rápida y el aprendizaje. Calificaciones 6+ años de experiencia en SEO, con al menos 4 años enfocados en SEO técnico. Capacidad comprobada para desarrollar y escalar una estrategia de SEO basada en datos, incluida la optimización para búsquedas impulsadas por IA y GEO. [Optimización de motor generacional] Entrepreneurial y aprender mentalidad y pasión por las tendencias y cambios algorítmicos. Excelentes habilidades de comunicación y prueba organizativa; capaz de presentar soluciones y resultados a las partes interesadas en todos los niveles. Experiencia con A/BBS, lanzamiento de anuncios positivos, precisión de clientes y resultados equivalentes. La duración esperada en un segmento de trabajo basado en medios de pago o BSEo es $50000. Esta posición es elegible para un bono en efectivo, recompensas de capital y beneficios de acuerdo con los planes y programas aplicables. El salario ofrecido se basa en factores tales como conocimientos, habilidades, experiencia y ubicación relacionados con el trabajo. Intuit realiza comparaciones salariales regulares para apoyar una remuneración justa para los empleados.