[Hiring] Digital Media & Audience Analyst @Definitive Healthcare, US Job at Defi

Overview

Sep 10, 2025 - Definitive Healthcare, US is hiring a remote Digital Media & Audience Analyst. Location: USA.

About Definitive Healthcare: At Definitive Healthcare (NASDAQ: DH), we’re passionate about turning data, analytics, and expertise into meaningful intelligence that helps our customers achieve success and shape the future of healthcare. We empower them to uncover the right markets, opportunities, and people—paving the way for smarter decisions and greater impact. We’re headquartered in Framingham, Massachusetts, with global locations in Sweden and India. Since our founding in 2011, we have grown to a 2,400+ global client base. In 2024, we earned several awards, including Built In’s 100 Best Places to Work in Boston, a Stevie Bronze Award for Great Employers, and recognition as a Great Place to Work in India. We foster a collaborative, inclusive culture where diverse perspectives drive innovation through programs like DefinitiveCares and employee-led affinity groups.

Job Summary: As a Digital Media and Audience Analyst you will play a crucial role in the execution of cross-platform digital campaigns and audience strategies. You will work in coordination with campaign strategists and account teams, owning campaign upload and maintenance, creating and maintaining reports, and developing data-driven insights and optimizations. You will also own creating audience recommendations and managing audience distributions for our self-serve customers.

Reports to: Manager, Digital Media & Audience Operations.

What You’ll Do

• Implement and support healthcare focused D2C and HCP campaigns across multiple channels and platforms
• Create and implement tracking and tagging elements across varying campaign assets
• Collaborate with strategic leads to develop campaign and audience strategies for managed campaigns and self-serve customers
• Manage campaigns across multiple platforms including, but not limited to: Google, Facebook, Instagram, LinkedIn, Bing, and DSP Vendors
• Compile client facing campaign reports on a regular cadence, including optimizations, insights, and recommendations
• Define audiences to be targeted, create audience recommendations, and track and compile usage reports from customers
• Distribute Definitive Healthcare Audience segments programmatically via onboarders to DSP, SSP, CTV, Social, and other media destinations
• Manage operational tasks and track issues in Jira and trackers, and maintain internal team communication
• Troubleshoot audience segment delivery issues with end platforms and onboarders
• Escalate operational issues with suggested solutions

Requirements

• Baseline knowledge of digital marketing with 1-3 years in digital media, ad or marketing technology, or ad operations
• Healthcare Marketing background preferred
• Excellent attention to detail
• Strong analytical abilities; comfortable reviewing data and reports to make educated decisions
• Ability to work in a fast-paced environment and manage time for on-time delivery
• Strong MS Office skills, especially Excel
• Desire to learn new platforms and technologies; ability to learn independently using open resources and help docs

Nice to Have

• Programmatically trade/buy inventory in a real-time bidding environment
• Familiarity with Google Ads, Facebook/Instagram Ads, LinkedIn Ads and Looker Studio
• Experience using LiveRamp and other advertising operational tools
• Knowledge of media vendors, platforms, data partners, SSPs and DSPs like The Trade Desk, DeepIntent, PulsePoint, Facebook Ads Manager, Amazon, etc.

Why we love Definitive

• Industry leading products
• Work hard, and have fun doing it
• Incredibly fast growth means limitless opportunity
• Flexible and dynamic culture
• Work alongside talented and dedicated teammates
• Definitive Cares, our community service group
• Competitive benefits package including healthcare benefits and a 401(k) match

Employee Feedback

What our Employees are saying about us: “Great Work atmosphere, great work life balance, excellent company to work for, amazing top notch product, incredible customer service, lots of tools to help you succeed.”

-Business Development Manager

“Great team. Amazing growth. Employees are treated very well.”

-Research Analyst

“I have waited 36 years to work at a dream job for a dream company and I am so happy to have finally got there.”

-Profile Analyst

If you don’t fit all of these qualifications, but believe you’re still a great fit, feel free to apply and tell us why in your cover letter.

If you are a California, Colorado, New York City or Washington resident and this role is remote, you can receive additional information about compensation and benefits for this role, which we will provide upon request.

Definitive Hiring Philosophy

Definitive Healthcare is an equal opportunity employer that celebrates diversity and is committed to creating an inclusive workplace with equal opportunity for all applicants and teammates. Our goal is to recruit talented people from a diverse candidate pool regardless of race, color, religion, age, gender, gender identity, sexual orientation or any other status. If you’re interested in working in a fast growing, exciting environment – we encourage you to apply!

Privacy

Your privacy is important to us. Please review our Candidate Privacy Notice which tells you how we use and process your personal information.

Note: All communications regarding the hiring process will come from our corporate recruiters with an @definitivehc.com email address. We will never request money transfers or purchase of equipment with a promise of reimbursement. If you receive suspicious communications, please reach out to careers@definfitivehc.com to confirm your status in the application process.