Lifecycle Marketing Manager

The Company: Our client, a fast-growing technology company specializing in real time mobile analytics, is seeking a passionate Lifecycle Marketing Manager to drive user retention and engagement within their mobile app ecosystem. In this role, you will develop and execute data-driven retention strategies that reduce churn, increase lifetime value, and keep users coming back. The ideal candidate has strong analytical skills, a deep understanding of user behavior, and hands on experience with retention marketing tactics across mobile channels Key Responsibilities: Mobile Retention Strategy Development Design and Implement Retention Plans: Create and execute data-driven retention strategies that align with overall business goals User Segmentation: Analyze user data to segment audiences based on behavior, demographics, and engagement levels to tailor retention efforts effectively Lifecycle Mapping: Develop detailed user lifecycle maps to identify key touchpoints and opportunities for enhancing retention Campaign Management Retention Campaigns: Plan, execute, and optimize multi-channel retention campaigns using push notifications, in-app messaging, email, and SMS Personalization: Utilize personalization techniques to deliver relevant content and offers that resonate with different user segments A/B Testing: Conduct A/B and multivariate tests on retention initiatives to determine the most effective strategies and tactics User Engagement Enhancement Content Strategy: Collaborate with content and creative teams to develop engaging in-app content that keeps users returning Feedback Loop: Implement mechanisms to gather user feedback and incorporate insights into retention strategies Feature Utilization: Work with product teams to promote the use of key app features that drive sustained engagement Cross-Functional Collaboration Product Team Alignment: Partner with product managers and developers to align retention initiatives with product updates and feature releases Acquisition Integration: Coordinate with acquisition to ensure a seamless user journey from onboarding to long-term engagement Customer Support Coordination: Collaborate with customer support to address user issues that may impact retention Data Analysis & Insights Performance Tracking: Monitor key retention metrics such as Daily Active Users (DAU), Monthly Active Users (MAU), churn rate, and Lifetime Value (LTV) Cohort Analysis: Perform cohort analyses to understand retention patterns and identify factors influencing user drop-off Reporting: Generate regular reports on retention performance, providing actionable insights and recommendations for improvement Qualifications: 3-5+ years of experience in lifecycle marketing, retention marketing, or a similar role within the mobile app industry Retention Tactics Knowledge: Deep understanding of retention strategies, including push notifications, in-app messaging, email marketing, and SMS campaigns A/B Testing Proficiency: Ability to design, execute, and interpret A/B tests to optimize retention initiatives Excellent Communication: Strong written and verbal communication skills to articulate strategies and collaborate effectively with cross-functional teams Project Management: Ability to manage multiple projects simultaneously, ensuring timely and successful execution of retention campaigns UX/UI Understanding: Awareness of mobile UX/UI best practices to enhance user experience and retention Creative Thinking: Ability to develop innovative retention initiatives that differentiate the app in a competitive market Strong Analytical Skills: Proficiency in using analytics tools (e.g., Amplitude, Mixpanel, Google Analytics, Firebase) to derive insights and inform strategies Marketing Automation Expertise: Experience with CRM and marketing automation platforms (e.g., Braze, OneSignal, Iterable, Clevertap) Location and Compensation: Hybrid: Irvine, CA (2x/week in office) Base Salary: $100,000 $130,000 (depending on experience) + bonus Benefits: Top-tier health benefits (medical, dental, vision, LTD, and life insurance) Mental health benefits Work-life balance support Unlimited PTO Flexible hybrid schedule