Washington University in St. Louis
Washington University in St. Louis is hiring: Marketing Specialist (Hybrid) - Sa
Washington University in St. Louis, St Louis, MO, US
Scheduled Hours
37.5
Position Summary
The Marketing Specialist at the Kemper Art Museum in the Sam Fox School of Design & Visual Arts at WashU implements marketing and advertising strategies that help build the Museum's audiences and increase the institution's visibility. The position finds creative ways on campus, regionally, nationally, and internationally to promote the Museum's mission and collection, as well as all aspects of its public-facing activities. The Specialist uses their knowledge of marketing analytics and industry trends to further the Museum's reach and engagement through a variety of channels and campaigns (both print and digital) that demonstrate a well-rounded understanding of the Museum, its mission and collection, and its seasonal exhibitions and programs. The position coordinates with the Sam Fox School's Communications Office and the university's offices of Advancement and Marketing & Communications to align marketing strategies and to maximize the effectiveness of these efforts. In support of the goal of raising the profile of the Museum, the Specialist also oversees the membership program in conjunction with University Advancement. As part of these duties, the position supervises the part-time Membership Coordinator. It reports to the Head of Museum Publications.
Job Description
Primary Duties & Responsibilities:
Advertising Project Management 30%
Job Location/Working Conditions
Required Qualifications
Education:
Bachelor's degree or combination of education and/or experience may substitute for minimum education.
Certifications:
No specific certification is required for this position.
Work Experience:
Marketing And Communications (2 Years)
Skills:
Not Applicable
Driver's License:
A driver's license is not required for this position.
More About This Job
Preferred Qualifications:
Education:
Master's degree
Certifications:
No additional certification unless stated elsewhere in the job posting.
Work Experience:
Museum Marketing, Advertising, Communications, And Public Relations (5 Years)
Skills:
Adobe Creative Cloud, Adobe Creative Studio, Advertising, Creative Approaches, Creative Writing, Diplomacy, Diplomatic Approach, Facebook, Graphic Design, Image Editing, Instagram, LinkedIn for Business, Marketing, Marketing Strategy Implementation, Multiple Project Management, Multitasking, Oral Communications, Photo Editor, Project Management, SEO Tools, Social Media Tools, Stakeholder Engagement, Video Editing, Written Communication, YouTube
Grade
G10
Salary Range
$49,700.00 - $82,100.00 / Annually
The salary range reflects base salaries paid for positions in a given job grade across the University. Individual rates within the range will be determined by factors including one's qualifications and performance, equity with others in the department, market rates for positions within the same grade and department budget.
Questions
For frequently asked questions about the application process, please refer to our External Applicant FAQ.
Accommodation
If you are unable to use our online application system and would like an accommodation, please email CandidateQuestions@wustl.edu or call the dedicated accommodation inquiry number at 314-935-1149 and leave a voicemail with the nature of your request.
All qualified individuals must be able to perform the essential functions of the position satisfactorily and, if requested, reasonable accommodations will be made to enable employees with disabilities to perform the essential functions of their job, absent undue hardship.
Pre-Employment Screening
All external candidates receiving an offer for employment will be required to submit to pre-employment screening for this position. The screenings will include criminal background check and, as applicable for the position, other background checks, drug screen, an employment and education or licensure/certification verification, physical examination, certain vaccinations and/or governmental registry checks. All offers are contingent upon successful completion of required screening.
Benefits Statement
Personal
For policies, detailed benefits, and eligibility, please visit: https://hr.wustl.edu/benefits/
EEO Statement
Washington University in St. Louis is committed to the principles and practices of equal employment opportunity and especially encourages applications by those from underrepresented groups. It is the University's policy to provide equal opportunity and access to persons in all job titles without regard to race, ethnicity, color, national origin, age, religion, sex, sexual orientation, gender identity or expression, disability, protected veteran status, or genetic information.
Washington University is dedicated to building a community of individuals who are committed to contributing to an inclusive environment - fostering respect for all and welcoming individuals from diverse backgrounds, experiences and perspectives. Individuals with a commitment to these values are encouraged to apply.
37.5
Position Summary
The Marketing Specialist at the Kemper Art Museum in the Sam Fox School of Design & Visual Arts at WashU implements marketing and advertising strategies that help build the Museum's audiences and increase the institution's visibility. The position finds creative ways on campus, regionally, nationally, and internationally to promote the Museum's mission and collection, as well as all aspects of its public-facing activities. The Specialist uses their knowledge of marketing analytics and industry trends to further the Museum's reach and engagement through a variety of channels and campaigns (both print and digital) that demonstrate a well-rounded understanding of the Museum, its mission and collection, and its seasonal exhibitions and programs. The position coordinates with the Sam Fox School's Communications Office and the university's offices of Advancement and Marketing & Communications to align marketing strategies and to maximize the effectiveness of these efforts. In support of the goal of raising the profile of the Museum, the Specialist also oversees the membership program in conjunction with University Advancement. As part of these duties, the position supervises the part-time Membership Coordinator. It reports to the Head of Museum Publications.
Job Description
Primary Duties & Responsibilities:
Advertising Project Management 30%
- Oversee and manage all aspects of advertising efforts for the Museum, from campaign conception to completion.
- Identify and develop strategic marketing opportunities, in close collaboration with Museum leadership and Curatorial and Education teams.
- Coordinate optimal media placements/rates and contract with a variety of external service providers, including graphic designers, printers, and advertising and media outlets. Establish and ensure adherence to budgets and schedules.
- In coordination with Communications Specialist and project stakeholders, ensure that all advertisement communications, including promotional copy, graphics, and digital communications, are working together in concert.
- Maintain digital archive of all advertising and press for the
Museum and seasonal exhibitions.
- Develop creative strategies for reaching target audiences to market both specific programs and the Museum in general.
- Research market and visitor analytics to help evaluate the effectiveness of marketing and communications strategies.
- Regularly assess the effectiveness of current marketing strategies and meet biannually with Head of Publications and Museum Director to discuss outcomes and realign on institutional priorities.
- Supervise the part-time Membership Coordinator and oversee the management of the Museum membership program in coordination with University Advancement.
- Organize monthly communications check-ins with the Events, Curatorial, Education, and Advancement teams for information sharing, coordinating upcoming events, and aligning on priorities.
- With the Membership Coordinator and Advancement, develop and research creative strategies for engaging current members and growing the program into the future.
- Meet regularly with the Sam Fox School Office of Communications office to coordinate communications, cross-marketing, and messaging for greater impact for both the Museum and the School.
- Work with the University Marketing & Communications office to raise public awareness of the Museum and its programs locally, nationally, and internationally.
- Liaise with other University communications staff to raise awareness of the Museum across campus and meet shared marketing goals.
- Develop posters, flyers, digital signage, and other marketing materials to be used across the WashU campus
- Oversee a student graphic designer in the development of materials, ensuring they meet brand guidelines and that materials are delivered and distributed within deadline
- Represent the Museum at on-campus events, such as student opportunities fairs, as appropriate.
Job Location/Working Conditions
- Normal office environment
- Must be available to work occasional evening and weekend hours.
- Typically working at desk or table
- Typically standing or walking
- Repetitive wrist, hand or finger movement
- Ability to move on and off-campus locations
- Occasional lifting (<25 lbs)
- Office equipment
Required Qualifications
Education:
Bachelor's degree or combination of education and/or experience may substitute for minimum education.
Certifications:
No specific certification is required for this position.
Work Experience:
Marketing And Communications (2 Years)
Skills:
Not Applicable
Driver's License:
A driver's license is not required for this position.
More About This Job
Preferred Qualifications:
- Master's degree in art history, English, communications, marketing, or equivalent.
- Ability to convey the Museum's identity to its various constituents.
- Experience using social media platforms (Facebook, Instagram, YouTube, and LinkedIn) for business purposes and email services such as Constant Contact and Emma.
- Proficiency or ability to become proficient with web analytics tools and reporting.
- Proficiency with SEO/SEM.
Education:
Master's degree
Certifications:
No additional certification unless stated elsewhere in the job posting.
Work Experience:
Museum Marketing, Advertising, Communications, And Public Relations (5 Years)
Skills:
Adobe Creative Cloud, Adobe Creative Studio, Advertising, Creative Approaches, Creative Writing, Diplomacy, Diplomatic Approach, Facebook, Graphic Design, Image Editing, Instagram, LinkedIn for Business, Marketing, Marketing Strategy Implementation, Multiple Project Management, Multitasking, Oral Communications, Photo Editor, Project Management, SEO Tools, Social Media Tools, Stakeholder Engagement, Video Editing, Written Communication, YouTube
Grade
G10
Salary Range
$49,700.00 - $82,100.00 / Annually
The salary range reflects base salaries paid for positions in a given job grade across the University. Individual rates within the range will be determined by factors including one's qualifications and performance, equity with others in the department, market rates for positions within the same grade and department budget.
Questions
For frequently asked questions about the application process, please refer to our External Applicant FAQ.
Accommodation
If you are unable to use our online application system and would like an accommodation, please email CandidateQuestions@wustl.edu or call the dedicated accommodation inquiry number at 314-935-1149 and leave a voicemail with the nature of your request.
All qualified individuals must be able to perform the essential functions of the position satisfactorily and, if requested, reasonable accommodations will be made to enable employees with disabilities to perform the essential functions of their job, absent undue hardship.
Pre-Employment Screening
All external candidates receiving an offer for employment will be required to submit to pre-employment screening for this position. The screenings will include criminal background check and, as applicable for the position, other background checks, drug screen, an employment and education or licensure/certification verification, physical examination, certain vaccinations and/or governmental registry checks. All offers are contingent upon successful completion of required screening.
Benefits Statement
Personal
- Up to 22 days of vacation, 10 recognized holidays, and sick time.
- Competitive health insurance packages with priority appointments and lower copays/coinsurance.
- Take advantage of our free Metro transit U-Pass for eligible employees.
- WashU provides eligible employees with a defined contribution (403(b)) Retirement Savings Plan, which combines employee contributions and university contributions starting at 7%.
- Wellness challenges, annual health screenings, mental health resources, mindfulness programs and courses, employee assistance program (EAP), financial resources, access to dietitians, and more!
- We offer 4 weeks of caregiver leave to bond with your new child. Family care resources are also available for your continued childcare needs. Need adult care? We've got you covered.
- WashU covers the cost of tuition for you and your family, including dependent undergraduate-level college tuition up to 100% at WashU and 40% elsewhere after seven years with us.
For policies, detailed benefits, and eligibility, please visit: https://hr.wustl.edu/benefits/
EEO Statement
Washington University in St. Louis is committed to the principles and practices of equal employment opportunity and especially encourages applications by those from underrepresented groups. It is the University's policy to provide equal opportunity and access to persons in all job titles without regard to race, ethnicity, color, national origin, age, religion, sex, sexual orientation, gender identity or expression, disability, protected veteran status, or genetic information.
Washington University is dedicated to building a community of individuals who are committed to contributing to an inclusive environment - fostering respect for all and welcoming individuals from diverse backgrounds, experiences and perspectives. Individuals with a commitment to these values are encouraged to apply.