Media Analyst Job at Designsensory in Knoxville

Designsensory is a leading branding, advertising and digital agency. We combine strategy, content, design and technology to help organizations create memorable brand moments. Our original and award-winning work has helped build and grow brands since 2001.

About the Role

As a Media Analyst at Designsensory, you will play an essential role on our Media team, working under the Media Director and collaborating with the creative, interactive, research and client services teams. You’ll be instrumental in planning, placing and ensuring the seamless execution of paid media campaigns. While responsible for the overall health of your accounts, you will also be responsible for the day-to-day management and optimizations of campaigns, making data-driven recommendations to improve results throughout each campaign’s lifecycle. This role places a strong emphasis on measuring and managing campaign effectiveness.

In this position, you should be prepared to bring forward-thinking ideas, identify new opportunities and leverage untapped or emerging platforms to deliver results that meet and exceed client objectives across Designsensory's core industries — Tourism & Hospitality, Consumer Brands, Sports & Entertainment, E-commerce, Government and Public Service. As part of the Media team, you’ll also act as a good steward of clients' media budgets, aiming to maximize their return and the overall value provided by the agency.

Responsibilities

• Planning and executing paid media plans and buys for clients, covering digital media (paid social, paid search, programmatic display, native and video ads and DOOH) and traditional media (television, radio, print and out-of-home).
• Monitoring and analyzing campaign performance continuously and providing regular reports with key insights and recommendations for optimization and improvement.
• Conducting keyword research to support ad and marketing copy.
• Collaborating with the creative, interactive, research and client services teams to develop effective paid media campaigns and tactics.
• Implementing conversion tracking for paid media campaigns.
• Recommending media plans based on industry insights.
• Staying up-to-date on industry standards and best practices.

Qualifications

This role requires strong analytical, research and communication skills, as well as experience with digital advertising platforms and reporting on both digital and traditional media campaigns. Proficiency with Meta and Google (Ads, Analytics, Search Console, Tag Manager) is essential.

• Experience with and strong understanding of both digital and traditional advertising channels.
• Proven ability to manage budgets and monitor media spend effectively.
• Skilled in conducting secondary research to identify trends and tactics and analyzing data to inform decisions.
• Eager to learn and explore new concepts within the industry and understand audiences and media performance at a deeper level.
• Exceptional organizational skills with an eye for detail.
• Ability to work collaboratively and contribute positively toward client, department and agency goals.
• Excellent communication skills, both verbal and written, with the ability to engage with clients and team members effectively.
• Strong time management skills to prioritize and handle multiple tasks efficiently.
• Bachelor’s degree in a relevant field or equivalent work experience.

Seniority level: Entry level

Employment type: Full-time (Note: The original description mentioned part-time, but this seems to be an error as the rest of the description does not indicate part-time work.)

Job function: Marketing and Sales

Industries: Design Services