Senior Marketing + PR Strategist Job at Pence Media Group in Carmel

Overview

TITLE: SENIOR MARKETING + PR STRATEGIST

LOCATION: Hybrid (Indianapolis/Carmel-based)

PURPOSE: To lead integrated marketing and PR strategies that elevate client visibility, strengthen brand reputation, and deliver measurable business results for PMG and its clients

MANAGERS: CEO, Director of Client Success, Director of Marketing Services + Director of Public Relations

SCOPE: Strategic Marketing Campaign Development + Execution, Media + Influencer Outreach, Brand Messaging, Data + AI-Driven Insights, Cross-Functional Collaboration, Measurable Growth Outcomes for PMG Clients

ACCOUNTABILITIES: Marketing + PR Strategy Development, Campaign Oversight, Client Relationship Leadership, Data-Driven Optimization, Internal Brand Stewardship, Cross-Functional Team Collaboration

KEY PERFORMANCE INDICATORS: Client Satisfaction + Retention, Campaign ROI, Media Coverage + Engagement Metrics, Strategic Alignment with Client Goals, Timeliness of Deliverables, Team Collaboration + Utilization Rate

ABOUT PENCE MEDIA GROUP

Pence Media Group (PMG) is a full-service public relations, media and marketing consultancy. PMG serves clients in the public, private and nonprofit sectors. PMG has grown to become a dynamic team, collaborating to help clients affirm their brand identity, craft key messages, and deliver them to targeted audiences with an operating mantra of, “consider it done”. PMG is made up of professionals who are experts in strategic communications, public relations, brand development, and grassroots + influencer marketing. In 2024, PMG was honored with several awards, including a MUSE Creative Gold Award for Best Small Agency of the Year.

POSITION OVERVIEW

Pence Media Group (PMG) is seeking a Senior Marketing + PR Strategist to drive integrated campaigns that elevate client visibility, strengthen reputation, and deliver measurable results across private, public, and nonprofit sectors. This hybrid role blends high-level marketing and PR strategy with hands-on campaign execution—making it ideal for a strategist who thrives in a fast-paced, client-facing environment.

You’ll play a key role in shaping narratives, leading multi-channel marketing initiatives, securing earned media, and ensuring campaigns are strategically aligned with client goals. This role will work closely with the Director of Marketing Services to guide client strategies and oversee implementation.

We’re looking for someone with sharp marketing instincts and the ability to translate complex ideas into clear, compelling campaigns that resonate across platforms. A passion for storytelling, confidence in client leadership, and a results-driven mindset are essential. This is a full-time, hybrid position, with the expectation that you will contribute 40 hours per week, with in-person meetings in the Indianapolis area or at our headquarters in Carmel.

YOUR IMPACT ZONE

• Scope: Execute integrated marketing + PR deliverables across client campaigns
• Purpose: Strengthen client visibility + reputation through strategic communications
• Accountabilities: marketing campaign planning, development, analytics + client relationship management
• Success Metrics: Client retention, deliverable quality, strategic clarity, visual consistency, project timeliness, and team collaboration

QUALIFICATIONS

• Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, Business, or related field (Master’s a plus)
• 8+ years of progressive experience in marketing, public relations, or integrated communications—preferably in an agency or consulting environment
• Proven track record of leading integrated marketing + PR campaigns from strategy through execution, delivering measurable results in brand visibility, engagement, and ROI
• Expertise in marketing strategy development, including campaign planning, audience segmentation, messaging frameworks, and KPI measurement
• Strong thought leadership and writing skills, with the ability to craft compelling narratives, media pitches, op-eds, press releases, and campaign copy
• Advanced ability to translate analytics into actionable insights, using tools like Google Analytics, social platform insights, and AI-powered reporting dashboards
• Proven ability to leverage AI in marketing and PR, including:
  • AI-driven content ideation + drafting (e.g., ChatGPT)
  • AI-powered social listening, trend forecasting, and sentiment analysis
  • Workflow automation and campaign optimization using AI/automation platforms
  • Ethical and compliant application of AI in brand communications
• Proficiency in digital marketing channels (social media, influencer, email, SEO/SEM, paid campaigns) with the ability to integrate AI-driven personalization and testing into strategies
• Skilled at client leadership and stakeholder management—confident presenting strategy and results to executives, including AI-driven insights and forecasts
• Strong organizational skills with the ability to manage multiple accounts, lead cross-functional teams, and deliver high-quality work under deadlines
• A strategic, forward-looking mindset with the ability to anticipate industry shifts, adopt new technologies, and position PMG and its clients as innovators

ROLES + RESPONSIBILITIES

STRATEGIC MARKETING STRATEGY, DEVELOPMENT + EXECUTION

• Develop, execute + lead integrated marketing and PR campaigns that align with client objectives and business goals
• Contribute to marketing planning sessions and strategic brainstorms
• Provide proactive strategic counsel on emerging marketing and communications trends, including the ethical use of AI
• Oversee implementation of integrated campaigns across earned, owned, and paid channels
• Deliver clear, data-backed reporting that demonstrates ROI, brand visibility, and audience engagement
• Collaborate with content, creative, and digital advertising teams to ensure cohesive execution
• Lead internal PMG marketing initiatives that strengthen brand visibility and thought leadership

CLIENT ENGAGEMENT + ACCOUNT LEADERSHIP

• Act as senior strategic advisor and point of contact for select accounts, managing client relationships with clarity and confidence
• Present campaign strategies, media opportunities, and performance results directly to clients and stakeholders
• Anticipate client needs, resolve issues quickly, and ensure consistent alignment between client expectations and PMG’s strategic recommendations
• Actively participate in virtual and in-person meetings with executive presence and strategic input

TOOLS + PLATFORMS

• Proficiency with marketing, PR, and analytics platforms including Google Analytics, Meta Ads Manager, LinkedIn Campaign Manager, PR/media monitoring platforms (e.g., Cision, Muck Rack), and social scheduling tools (Loomly, Hootsuite, or Sprout Social). Familiarity with AI-powered tools (ChatGPT, Jasper, MidJourney, Brandwatch) for content ideation, trend forecasting, and campaign optimization is required

PROFESSIONAL DEVELOPMENT

Stay ahead of emerging marketing, PR, and communications trends, with a focus on digital innovation and audience engagement

WHAT WE OFFER

At PMG, we don’t just offer jobs—we invest in our people. Our Total Rewards Compensation model is designed to recognize impact, reward excellence, and support the whole person—not just the employee.

• Competitive Base Salary aligned with role, experience, and performance
• Performance utilization pay-outs based on client impact, billable hours, and contributions
• Competitive PTO + Annual Company Holidays (including Christmas Eve, New Year’s Eve, and a summer holiday break)
• Dedicated Flex Days to support community involvement, remote work, or mental reset
• Monthly Cell Phone + Gas/Commute Stipend
• Flexible Hybrid Work Model with weekly in-person collaboration in Carmel or Indianapolis, and autonomy to manage your work/life blend
• Professional Growth Opportunities through stretch assignments, conference access, and continuous upskilling support
• Creative Autonomy + Strategic Ownership in a high-performance, values-driven environment
• A culture built on accountability, ambition, and action—where “Consider it done” isn’t a slogan, it’s how we operate
• Employee philanthropy program

HOW TO APPLY

Serious applicants should send the following to Nicole Pence Becker at nicole@pencemediagroup.com for consideration:

• Resume
• Portfolio (PDF or link)
• At least three references