Abacum
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Product Marketing Director
role at
Abacum This range is provided by Abacum. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range $180,000.00/yr - $220,000.00/yr Abacum is the leading
Business Planning solution for finance teams to drive performance . By automating reporting, enabling collaboration, and simplifying planning and forecasting, we help finance teams shift from number crunching to driving strategic decisions.
Make your application after reading the following skill and qualification requirements for this position.
Founded in 2020 by two former CFOs, we’ve grown into a global team of
100+ people
across
30+ nationalities.
Headquartered in
New York , we have offices in London and Barcelona. We’re trusted by industry leaders such as
Dish Networks, Strava, BetterUp, Kajabi, JG Wentworth, Abridge, Cortex , and hundreds more.
We have raised over $100m, closing in June 2025 our
$60M Series B, led by Scale Venture Partners , with the strong participation of
Cathay Innovation, Y Combinator , Atomico, Creandum, and angel operators from Adyen, Zapier, and Twitch. About The Role We’re looking for a
Product Marketing Director
to lead the product narrative, growth content strategy, and go-to-market execution at Abacum. This is a senior, cross-functional role that sits at the intersection of product, marketing, sales, and partnerships. You’ll define and drive the strategic positioning of our platform, ensure strong product adoption and revenue impact, and lead the storytelling that fuels demand, conversion, and category leadership. Responsibilities
Organic Growth & Content Strategy Core Product Marketing & Enablement Sales Enablement & Support Design Enablement & Creative Direction What You'll Own
Core Product Marketing & GTM Execution Lead product positioning and messaging across use cases and themes, personas, and verticals. Build and scale go-to-market plans for product launches in collaboration with Product, Design, CS, and Sales. Drive competitive intelligence, with full ownership over battlecards. Organic Growth & Thought Leadership Define granularly the content and campaign architecture: umbrella topics, themes, and narratives that power paid media, SEO, social, website, and lifecycle campaigns. Shape the organic content strategy to drive awareness, traffic, and conversion across key buyer personas. Sales and Partner Enablement & Support Equip AEs, Partner Managers and BDRs with cadence content, messaging frameworks, value narratives, objection-handling guides, and persona-based storytelling. Creative Enablement & Design Collaboration Partner with our Design and Brand team to define creative direction, asset needs, and campaign visuals. What You Bring
8+ years of marketing experience, with at least 4 years in product marketing and 2+ years in a people management or strategic role. Experience in B2B SaaS—ideally with a deep understanding of the FP&A Space. You’re both strategic and hands-on: equally comfortable setting the GTM narrative and jumping in to write a landing page or sales deck. Excellent writing and communication skills—you translate complexity into crisp, customer-first messaging. Strong collaboration skills, with experience working across Product, Sales, Design, and Customer teams. Why Abacum
Join a category-defining company with strong product-market fit and a world-class team Work directly with leadership and influence the strategic direction of the company Enjoy autonomy, fast decision cycles, and a collaborative culture Help define a new era of planning—empowering finance teams to lead, not just report Benefits
Competitive compensation including equity package Competitive vacation policy 401k match Private health insurance and access to Meditopia Remote-friendly culture and flexible working hours Personal development including language courses Fun in-person off-sites and virtual get-togethers Relocation support if needed and desired Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.
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Product Marketing Director
role at
Abacum This range is provided by Abacum. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range $180,000.00/yr - $220,000.00/yr Abacum is the leading
Business Planning solution for finance teams to drive performance . By automating reporting, enabling collaboration, and simplifying planning and forecasting, we help finance teams shift from number crunching to driving strategic decisions.
Make your application after reading the following skill and qualification requirements for this position.
Founded in 2020 by two former CFOs, we’ve grown into a global team of
100+ people
across
30+ nationalities.
Headquartered in
New York , we have offices in London and Barcelona. We’re trusted by industry leaders such as
Dish Networks, Strava, BetterUp, Kajabi, JG Wentworth, Abridge, Cortex , and hundreds more.
We have raised over $100m, closing in June 2025 our
$60M Series B, led by Scale Venture Partners , with the strong participation of
Cathay Innovation, Y Combinator , Atomico, Creandum, and angel operators from Adyen, Zapier, and Twitch. About The Role We’re looking for a
Product Marketing Director
to lead the product narrative, growth content strategy, and go-to-market execution at Abacum. This is a senior, cross-functional role that sits at the intersection of product, marketing, sales, and partnerships. You’ll define and drive the strategic positioning of our platform, ensure strong product adoption and revenue impact, and lead the storytelling that fuels demand, conversion, and category leadership. Responsibilities
Organic Growth & Content Strategy Core Product Marketing & Enablement Sales Enablement & Support Design Enablement & Creative Direction What You'll Own
Core Product Marketing & GTM Execution Lead product positioning and messaging across use cases and themes, personas, and verticals. Build and scale go-to-market plans for product launches in collaboration with Product, Design, CS, and Sales. Drive competitive intelligence, with full ownership over battlecards. Organic Growth & Thought Leadership Define granularly the content and campaign architecture: umbrella topics, themes, and narratives that power paid media, SEO, social, website, and lifecycle campaigns. Shape the organic content strategy to drive awareness, traffic, and conversion across key buyer personas. Sales and Partner Enablement & Support Equip AEs, Partner Managers and BDRs with cadence content, messaging frameworks, value narratives, objection-handling guides, and persona-based storytelling. Creative Enablement & Design Collaboration Partner with our Design and Brand team to define creative direction, asset needs, and campaign visuals. What You Bring
8+ years of marketing experience, with at least 4 years in product marketing and 2+ years in a people management or strategic role. Experience in B2B SaaS—ideally with a deep understanding of the FP&A Space. You’re both strategic and hands-on: equally comfortable setting the GTM narrative and jumping in to write a landing page or sales deck. Excellent writing and communication skills—you translate complexity into crisp, customer-first messaging. Strong collaboration skills, with experience working across Product, Sales, Design, and Customer teams. Why Abacum
Join a category-defining company with strong product-market fit and a world-class team Work directly with leadership and influence the strategic direction of the company Enjoy autonomy, fast decision cycles, and a collaborative culture Help define a new era of planning—empowering finance teams to lead, not just report Benefits
Competitive compensation including equity package Competitive vacation policy 401k match Private health insurance and access to Meditopia Remote-friendly culture and flexible working hours Personal development including language courses Fun in-person off-sites and virtual get-togethers Relocation support if needed and desired Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.
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