About the role
Envoy is hiring a Senior Growth Marketing Manager to own our revenue growth engine across the website and paid/organic channels. You’ll be accountable for turning high-intent demand into pipeline through conversion rate optimization (CRO), experimentation, and tight orchestration with RevOps, Sales, and Product Marketing. You’ll also own our corporate website strategy, roadmap, and day-to-day operations.
This is an on-site position that requires 4 days a week (Monday–Thursday) in our San Francisco HQ.
You will
Growth: experiments, conversion, and pipeline
- Own the growth funnel from visit → lead → MQL → SQL → opportunity; design experiments that measurably increase activation and pipeline.
- Build and run a robust CRO program (hypothesis → test design → launch → analyze → roll-out) across pricing, product, and campaign pages; standardize experimentation methods and QA.
- Stand up growth analytics: define north-star metrics, attribution rules, dashboards, and weekly read-outs; partner with RevOps on data quality and reporting.
- Paid acquisition & retargeting: partner with Revenue Marketing to plan/test SEM, competitor capture, brand defense, and high-intent retargeting tied to fast paths (e.g. chat, scheduler).
- Trial/demo flow optimization: improve trial-to-meeting conversion, instant-chat SLAs, and routing to the right reps; pilot calculators, checklists, and templates that boost intent.
- ABM “light” orchestration: translate 6sense/Demandbase/intent signals into targeted web experiences and plays for named accounts and regulated industries.
Web marketing
- Own the corporate website strategy, UX, and roadmap for multiple audiences; make the site a destination users return to.
- Lead the publishing process and operations: backlog, sprint planning, rebuilds, new page launches, and triage/troubleshooting.
- Ensure speed, accessibility, and quality: Core Web Vitals, ADA/WCAG, component libraries, and content governance for all publishers.
- SEO excellence in partnership with Content Marketing; monitor competitive movements and adjust strategy.
- Martech & integrations: maintain CMS, analytics, experimentation, forms/chat, and intent tools; ensure privacy/compliance and clean data to Salesforce/MA.
- Report performance and insights to stakeholders; translate data into clear decisions and next steps.
You have
- 5+ years in B2B SaaS growth, performance, or web marketing roles; proven ownership of website + pipeline outcomes in a fast-paced environment.
- Demonstrated CRO wins: you can show before/after data, experiment design, and learnings that moved conversion and pipeline.
- Strong SEO & SEM expertise across technical, on-page, and content strategies; you know how to outrank competitors on intent pages.
- Web systems fluency: HTML/CSS basics, CMS admin (Webflow or similar), analytics, forms/chat, and integrations; comfort partnering with engineers/designers.
- Data chops: funnel analytics, attribution, cohort analysis; you can brief RevOps, sanity-check models, and communicate impact to execs.
- Program management excellence: backlog discipline, crisp briefs, QA, and stakeholder updates; you ship.
- Experience with 6sense/Demandbase, GTM/GA4, Looker/Amplitude/Heap, Marketo or HubSpot, Salesforce, Optimizely/VWO, Clearbit, Branch, Webflow.
You’ll work
- Cross-functional with Revenue Marketing, Product Marketing, PM/Design, RevOps, and Sales to align experiments with quarterly pipeline targets.
- Hypothesis-driven with fast iteration cycles and a bias to ship; rigorous QA and rollbacks when needed.
- Transparent weekly reporting: what we tested, what we learned, what’s next.
You'll get
- A high degree of trust in your ideas and execution
- An opportunity to partner and collaborate with other talented people
- An inclusive community where you feel welcomed and cared for as a person
- The ability to make an immediate impact in helping customers create a great workplace experience
- Support for your personal and professional growth
If you have any questions related to compensation, please contact Recruiting after you apply.
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Envoy is an EEO Employer and does not discriminate on the basis of any characteristic protected by local, state or federal law.
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