Overview
Sep 17, 2025 - OnHires is hiring a remote Head of Creative Strategy. Location: Worldwide. Location: Remote / Global | Type: Full-Time Independent Contractor.
About the Company: Our client makes modern home-gardening joyful, easy, and wildly successful — from heirloom vegetable seeds and specialty herb kits to bonsai starters, grow-lights, and patio planters. Backed by EAK Distribution, they’re an 8-figure e-commerce brand selling on Amazon, Shopify, TikTok Shop, and their own DTC site, and they’re on a fast track to $30 million in annual revenue within the next few years.
Why You’ll Love Leading Creative
- True Ownership: Your creative roadmap shapes every customer touchpoint, from eye-catching packaging, market-leading graphics, and scroll-stopping videos.
- Direct CEO Partnership: Pitch moon-shot ideas and influence brand architecture at the highest level.
- Hyper-Growth Pace: We add 70+ new SKUs each year as we scale toward $30M.
- Culture of Learning: Budget and time for courses, conferences, and experimentation (fail fast, learn faster).
- Remote Freedom: Work anywhere!
- Strong, Collaborative Team: Join a diverse crew that shares wins, ideas, and feedback every day.
90-Day North-Star Mission
- Audit & Align – Refresh brand guidelines and unify visuals across Amazon, Shopify, and social.
- Launch Playbook – Ship a repeatable “Idea-to-Listing” creative playbook, cutting launch timelines by 30%.
- Quick-Win Tests – Run A/B experiments that lift CTR by 10% on two hero SKUs (e.g., Patio Salad Kit, Culinary Herb Trio).
What You’ll Do
- Creative Strategy & Storytelling
- Craft visual + verbal identity for every product; champion consistency across all touchpoints.
- Turn competitive research, reviews, and keyword data into irresistible angles and visuals.
- Collaboration with Product Development
- Partner with R&D to bring new seeds, kits, and products to life , shaping packaging, imagery, and launch assets. Translate raw feature ideas into compelling briefs, mood-boards, and prototypes that accelerate go-to-market.
- Leadership & Mentorship
- Inspire and coach a 5–6-person squad of designers, photographers, video editors, and freelance creators.
- Drive weekly feedback loops, OKRs, and loud Slack celebrations.
- Ability to recruit, mentor, and skill up employees
- Asset Production & E-commerce Optimization
- Own the full creative pipeline, hero imagery, infographics, how-to videos, ads, packaging, and storefronts.
- Pair eye-catching visuals with conversion-focused copy (Amazon A+, TikTok hooks, email flows).
- Data-Driven Experimentation
- Plan and interpret A/B tests for CTR, CVR, and AOV; iterate designs in rapid sprints. Present insights in crisp dashboards for Growth and Product teams.
- Systems & Scaling
- Implement ClickUp boards, shared Figma/Miro libraries, and SOPs that keep assets flowing as SKU count climbs past 200 .
- Future-proof workflows with AI design tools, 3-D renders, and emerging content formats (UGC, AR).
What You Bring
Must-Haves
- 4+ years leading creative for an e-commerce or CPG brand.
- Fluent visual communicator — able to convey core messages through static, motion, and interactive creative.
- Portfolio of Amazon & DTC wins and clear performance metrics.
- Mastery of Adobe CC; strong photo/video production chops.
- Proven A/B testing & KPI reporting experience.
- Stellar communicator — can pitch ideas to execs & juniors alike.
- Ability to learn new tools such as AI.
- Strong project management ability.
Nice-to-Haves
- Managed pipelines for 300+ SKUs.
- High-level copywriting prowess — able to craft winning headlines & body copy.
- Hands-on video-editing skills.
- Familiar with 3-D renders or AI-assisted design.
- Scaled a team from 0 → 6+.
- Passion for gardening.
Perks & Benefits
- Competitive Pay + annual performance bonus
- Health Allowance after 90 days (use it your way)
- Education Stipend for courses, conferences, or coaching
- Flexible PTO with local-holiday swaps
- Supportive, Collaborative Team Culture — daily stand-ups, open feedback loops, and shared wins
How to Apply
Portfolio — Share 3–5 before/after projects that moved the needle (include metrics).
Optional Creative Challenge — Re-imagine one of our Amazon images; show your thinking.
Cover Letter — Tell us how you’d level-up our amazon storefront in 60 days.