Fusable provides data, insights and complementary digital marketing services to the construction, trucking, agriculture, and insurance & financial services industries. Fusable’s proprietary data and analytics, delivered via a recurring subscription model, drives customer decision-making throughout the equipment workflow in its served markets.
Key investment highlights include:
- Clear market leader with significant barriers to entry in a large, growing TAM
- Mission-critical, quantifiable value proposition with a cyclical demand drivers
- Diverse, stable revenue base with blue-chip, long-tenured customers
The Vice President of Marketing at Fusable will lead all aspects of marketing, branding, and demand generation in a fast-paced, data-driven environment serving vital industrial markets—including trucking, agriculture, and construction. This executive will drive growth by developing customer-centric strategies, leveraging cutting-edge digital marketing, and promoting Fusable’s innovative data solutions to a diverse B2B audience.
The leader must be a results-driven, player/coach who has experience building marketing teams and is willing to dig into the details to drive execution.
Key Responsibilities
- Strategy & Leadership: Develop and execute integrated marketing strategies that fuel company growth, maximize industry visibility, and enhance Fusable’s brand as the premier provider of actionable market data.
- Demand Generation & Lead Acquisition: Oversee digital campaigns, ABM, content creation, and lead life-cycle processes to drive qualified leads and conversion for flagship products.
- Brand Management: Shape and safeguard Fusable’s brand identity and messaging across all platforms and owned brands.
- Product Marketing: Partner with product, sales, and analytics teams to build compelling value propositions, go-to-market plans, and effective product launches for new and existing solutions.
- Customer Engagement: Design programs that deepen existing client relationships, increase retention, and generate upsell opportunities through data-driven segmentation and personalized outreach.
- Market Insights: Use advanced marketing analytics, customer insights, and industry trend monitoring to recommend new growth areas and refine segment strategies.
- Public Relations: Develop and implement a comprehensive public relations strategy, securing placements in key outlets to enhance Fusable’s reputation in the market.
- Event Management: Lead the execution of industry conferences, webinars and client engagement sessions to drive brand visibility and strengthen stakeholder relationships.
- Team Development: Build, mentor, and scale a high-performance marketing team, fostering a results-driven and innovative culture aligned with company objectives.
- Budget Management: Own the global marketing budget, ensuring ROI tracking for all initiatives and investments.
Ideal Experience
- 10+ years of B2B marketing leadership experience, preferably in data, SaaS or industrial markets.
- Proven success in scaling digital marketing and lead generation preferably in a growth-focused, private equity-backed environment.
- Expertise in market segmentation, metrics-driven campaign management, and product marketing.
- Demonstrated ability to lead cross-functional teams and influence at the executive level.
- Deep understanding of customer journeys and demand generation best practices.
- Strong analytical, strategic, and communication skills; a creative mindset.
- Positive, team-player attitude and willingness to “roll up his/her sleeves” is critical. Must have a track record of building & leading high-performing, multifunctional teams.
- Bachelor’s degree required; MBA or advanced degree preferred.
Equal Opportunity Employer. This employer is required to notify all applicants of their rights pursuant to federal employment laws.
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