Social Media Specialist

Overview

Are you a storytelling, visually driven marketer who thrives on bringing brands to life through video? Do you have a knack for producing scroll-stopping, high-quality content that makes people stop mid-feed and say, “I want to be there”?

The Springs Resort, the #1 Hot Springs & Spa Resort destination as voted by USA TODAY, is looking for an experienced and passionate Social Media Specialist to lead our video-forward content creation across social media, Meta ads, website, and other marketing channels. This is a hands-on creative role: shooting, editing, strategizing, while also engaging directly with our online audience and supporting the marketing team with campaigns, special events, and day-to-day needs. You’ll report to the Marketing Manager and help tell a brand story people can feel.

Responsibilities

• Video-Forward Content Creation: Concept, film, and edit short-form videos for TikTok, Instagram Reels, YouTube Shorts, and Facebook; develop and adapt creative ads for Meta, testing and optimizing to meet campaign goals; capture authentic resort experiences; repurpose video for multiple channels (email, website, print); plan and execute a monthly content marketing plan & strategy focused on achieving monthly KPIs; set short-term goals for content initiatives; undertake content marketing initiatives to achieve business targets from conception to completion; collaborate with the marketing team to produce high-quality content emphasizing the resort experience and offerings; strategize robust content generation plans and tactics for resort events and activities.
• Content Curation: Maintain an organized content management system; curate and deliver engaging, high-quality content regularly for various social platforms; use effective copywriting practices including drafting, editing, proofreading, and updating written content.
• Multimedia Production: Align web, social, video, and print content for consistency; prepare content for various channels with light media editing and graphic design for photo, video, and graphic content; manage professional photography, video shoots, and deliverables.
• Social Media Management: Achieve organic social media metrics for growth; manage and strategize on platforms to enhance the resort’s online presence; monitor and respond to comments and messages; stay ahead of trends and platform updates to keep content fresh.
• Collaboration And Coordination: Collaborate with marketing, resort teams, and event teams to align content with business goals; work with influencers and partners to amplify the resort’s digital presence.
• Influencer Partnerships: Identify, vet, and manage influencer relationships; coordinate visits, content deliverables, and cross-promotion; track influencer performance and integrate content into campaigns.
• Branding: Ensure consistent branding across all content channels and materials.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field OR proven experience as a Content Manager or similar role.
• 2+ years of demonstrated social media management with a portfolio showing follower growth and engagement.
• Exceptional written and verbal communication skills; strong organizational and project management abilities.
• Proficient in multimedia production tools, graphic design, and video editing software (Canva, Adobe Creative Cloud: Photoshop, Illustrator, InDesign, Premiere Pro).
• Up-to-date with industry trends and tools; experience with social media management and analytics tools; familiarity with SEO best practices.
• Ability to work independently and collaboratively in a fast-paced environment.
• Skilled in website CMS platforms like WordPress, able to edit templates, create new pages, and add optimized content.
• 2+ years of experience with team and task management.

Application Requirements

• Required Submission Materials: Portfolio examples (5–8 items) including:
• 3 short-form videos with before/after metrics if available
• 1 successful social media campaign you led, based on KPI performance
• 1 brand-consistent visual content example
• Resume highlighting relevant social media and content creation experience.
• Cover letter explaining why you would be a good fit for the position.
• References: 3 professional references from previous marketing/social media roles.

Application Process

• Interview Process:
• Initial phone screening (30 minutes)
• Portfolio review interview with Marketing Manager (30 minutes)
• Final interview with Marketing Manager and VP of Marketing (60 minutes)
• Start Date: Immediate availability preferred

Additional Details

• Seniority level: Entry level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industries: Hospitality

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