Great Lakes Hospitality Group
Regional Director of Sales & Marketing - Auburn Hills, MI
This role is a unique opportunity to oversee a diverse hotel portfolio representing Hilton, IHG, and Marriott brands within the vibrant Auburn Hills market.
We are seeking an experienced and driven Regional Director of Sales & Marketing to lead the sales efforts for our four Auburn Hills hotels:
- Hampton Inn Auburn Hills North (Baldwin Road)
- Holiday Inn Express Auburn Hills North (Baldwin Road)
- TownePlace Suites by Marriott Auburn Hills (Baldwin Road)
- Candlewood Suites Auburn Hills (Interpark Drive)
Key Responsibilities
- Develop and execute a comprehensive sales and marketing strategy across all four hotels to maximize revenue and market share.
- Proactively solicit, negotiate, and close corporate accounts (local, regional, and national) to drive consistent business demand.
- Manage and grow SMRF business (Social, Military, Religious, Fraternal) and group sales, ensuring alignment with brand standards.
- Build and maintain strong relationships with key corporate clients, travel managers, and third-party planners.
- Analyze market trends, competitive activity, and demand drivers to identify opportunities for business growth.
- Partner closely with hotel General Managers and Revenue Leaders to ensure effective rate and inventory strategies.
- Represent the hotels at networking events, trade shows, and community/business organizations.
- Provide leadership, coaching, and accountability to property-level sales teams.
- Prepare regular sales activity, revenue, and market performance reports for ownership.
Qualifications
- Minimum of 4+ years of proven hotel sales leadership experience; multi-property or regional experience strongly preferred.
- Strong background in corporate business travel sales and group/SMRF sales.
- Knowledge of Hilton, IHG, and Marriott sales systems and brand standards a plus.
- Exceptional negotiation, presentation, and relationship-building skills.
- Self-motivated, results-driven, and able to thrive in a fast-paced environment.
- Bachelor’s degree in Hospitality, Marketing, Business, or related field preferred.
If you are a sales leader ready to take charge of a dynamic hotel portfolio and drive revenue success in Auburn Hills, we would love to hear from you. Please submit your resume and a brief cover letter outlining your relevant experience, professional references and career achievements.
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