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Great Lakes Hospitality Group

Regional Director of Sales & Marketing

Great Lakes Hospitality Group, Auburn Hills

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Regional Director of Sales & Marketing - Auburn Hills, MI

This role is a unique opportunity to oversee a diverse hotel portfolio representing Hilton, IHG, and Marriott brands within the vibrant Auburn Hills market.

We are seeking an experienced and driven Regional Director of Sales & Marketing to lead the sales efforts for our four Auburn Hills hotels:

  • Hampton Inn Auburn Hills North (Baldwin Road)
  • Holiday Inn Express Auburn Hills North (Baldwin Road)
  • TownePlace Suites by Marriott Auburn Hills (Baldwin Road)
  • Candlewood Suites Auburn Hills (Interpark Drive)

Key Responsibilities

  • Develop and execute a comprehensive sales and marketing strategy across all four hotels to maximize revenue and market share.
  • Proactively solicit, negotiate, and close corporate accounts (local, regional, and national) to drive consistent business demand.
  • Manage and grow SMRF business (Social, Military, Religious, Fraternal) and group sales, ensuring alignment with brand standards.
  • Build and maintain strong relationships with key corporate clients, travel managers, and third-party planners.
  • Analyze market trends, competitive activity, and demand drivers to identify opportunities for business growth.
  • Partner closely with hotel General Managers and Revenue Leaders to ensure effective rate and inventory strategies.
  • Represent the hotels at networking events, trade shows, and community/business organizations.
  • Provide leadership, coaching, and accountability to property-level sales teams.
  • Prepare regular sales activity, revenue, and market performance reports for ownership.

Qualifications

  • Minimum of 4+ years of proven hotel sales leadership experience; multi-property or regional experience strongly preferred.
  • Strong background in corporate business travel sales and group/SMRF sales.
  • Knowledge of Hilton, IHG, and Marriott sales systems and brand standards a plus.
  • Exceptional negotiation, presentation, and relationship-building skills.
  • Self-motivated, results-driven, and able to thrive in a fast-paced environment.
  • Bachelor’s degree in Hospitality, Marketing, Business, or related field preferred.

If you are a sales leader ready to take charge of a dynamic hotel portfolio and drive revenue success in Auburn Hills, we would love to hear from you. Please submit your resume and a brief cover letter outlining your relevant experience, professional references and career achievements.

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