About Anthropic
Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.
About the role:
We are looking for a campaign-focused ABM marketer to orchestrate cohesive marketing initiatives across our Industries lines of business and market segments. In this role, you'll focus on creating personalized marketing strategies that enable successful land and expand motions within our highest-value enterprise accounts. You'll be responsible for creating unified narratives that resonate across enterprise accounts, working with sales and solutions marketing to ensure ABM programs directly support pipeline goals and account prioritization strategies.
Responsibilities:
- Design and orchestrate targeted ABM campaigns for strategic accounts, with emphasis on 1:1 and 1:few approaches.
- Develop account-specific engagement strategies that deepen relationships with decision-makers in key accounts; ensure coordinated, personalized execution across different segments.
- Partner with creative teams, channel owners and program leads to rapidly execute campaigns, providing clear campaign briefs, assets, and success metrics
- Extend and adapt foundational product marketing messages and basic assets into fully-developed, segment-specific campaign materials - including creating slides, email copy, social content, and sales enablement materials with minimal guidance
- Build and manage a campaign calendar that balances different product lines and target segments, ensuring resources are allocated effectively
- Partner with Sales leadership to identify expansion opportunities and ensure ABM initiatives directly support account growth objectives
- Establish campaign measurement frameworks that track performance across different segments and channels
- Coordinate with channel owners to ensure consistency of programs and messaging across different touchpoints within target accounts
You may be a good fit if you:
- Have 5+ years of B2B marketing experience, with demonstrated success in ABM program strategy
- Have proven experience in successful land and expand motions within enterprise accounts, as well as orchestration of successful campaigns across different business lines and audience segments.
- Excel at creating personalized campaign strategies that can be customized for different verticals and high-value accounts while maintaining efficiency
- Possess strong stakeholder management skills, particularly in aligning sales and marketing objectives
- Are experienced in rapid campaign execution while maintaining quality and measurement standards
- Have deep expertise in account intelligence gathering and insights application for optimal timing and channels
- Demonstrate strong analytical skills to measure ABM program impact on pipeline and revenue
We offer competitive compensation and benefits, with a salary range of $200,000 - $255,000 USD. We are an equal opportunity employer and welcome applicants from diverse backgrounds.
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